What do you do if your boss is unclear about the goals and objectives in product marketing?

- Open Communication: Request a meeting for clarity. - Dig Deeper: Ask for more context or examples. - Break It Down: Divide goals into manageable steps. - Team Collaboration: Seek insights from colleagues. - Take Initiative: Propose solutions aligned with goals. As I've learned from @brenebrown, "clarity is kindness" #ProductGoals #Communication #Collaboration

Ask for a meeting to discuss and clarify your product marketing goals. Approach positively, express your desire to align with the company's vision, and ask specific, open-ended questions for clear guidance.

Discuss and align on expectations and KPIs with your boss to define success for your projects. This clarifies direction and shows your dedication to results.

Post-discussion, document the outlined goals, either in a project brief or an email. This ensures both you and your boss have a clear reference and aids in accountability.

Develop a detailed product marketing plan including strategies, tactics, and timelines based on the goals discussed. Present it to your boss for alignment and approval.

Set up regular check-ins with your boss to keep them updated and ensure your work aligns with company goals. Use this time to adjust based on feedback.

It's essential to always recognize the inherent responsibilities that come with the role of product marketing. Product marketers have a responsibility towards the company, the developers, and most importantly, the customers. Aspiring product marketers should aim to set quantitative and effective goals that align with these responsibilities and measure success based on their achievement. By setting clear objectives and benchmarks, you can ensure that your efforts are aligned with the broader goals of the organization and contribute to tangible outcomes that drive growth and customer satisfaction.

Well, regardless of who the boss is, and to be honest it's not only for product marketers, you can take it to any position. If your manager is not clear about goals or even if she is, you always need to be a part of the conversation and of the plan itself. Some managers need you to step up and lead the way, own your domain (wether you are responsible for a certain product in a set of others, or leading the whole product marketing for the entire company). Make sure you know what YOUR goals are, set them yourself and you'll be extra motivated and invested to achieve them.