What do you do if your consulting services are not standing out to potential clients?

What has happened to my expertise? this might be the question. But I doubt it in reality. You may need to re-strategies and find out the major requirements again in the market. it may be that the technology in use had advanced beyond your thinking or your Unique Selling Point had to be recreated to suit the current market realities. This is where you may have to take another SWOT analysis of yourself to figure out what you are not doing correctly. Questions such as: Am I meeting my customer's expectations? may need to be asked at this point. What should I do differently? What impact have I created in the market? Where am I failing? These may need to be reassessed. Think of premium innovative solutions to regain the market.

Rebranding may include self and approach. It is the whole component of the profession (consulting). rebranding could also entail merging with other consulting firms for a better future vis-a-viz retaking the market. Rebrand your knowledge, your approach, your market, and your techniques. Create a different but compelling brand that will help you tell the story and recapture or reenter the market.

Technology will aid advancement. recreating it will mean taking advantage of the current situation and learning to use the social media and others. But first, it will have to come from understanding the market that you are servicing. A market for the aged may be difficult to retake using modern technologies. Nevertheless, consulting is for the now and the vision for the future. this is where the major rebranding happens as you attempt to build a presence for all generations to understand. Optimize the use of social media like Linkedin, blogs, Instagram, TikTok, etc. Allow the handles to be a USP for your products both past and present.

I believe this option is the most effective in consulting. Instead of just networking, the key is to build relationships that lead to new opportunities. Acquaintances can become colleagues, and with luck, even friendships. We often focus on making new contacts to generate income, but the real value lies in enjoying what we do. What sounds better to you? "I have a work meeting" or "I'm grabbing coffee with (Client's Name)"? Building relationships doesn't mean losing professionalism. With the right balance, you'll never be without clients. Just remember: these services are about helping other humans to improve in their business, so first create conexions, then solutions.

In consulting, you are always building bridges. Network within your bridges. Make new friends or contacts/connections. Use your professional associations. Show your presence in your community or village meetings. Go to social gatherings. Let people know you and you know them. networking within your communities and developing consulting pitches. Speak to people about your art and profession. Talk! Ask to be referred as well. There is an opportunity out there.