What do you do if your data needs cleaning and preprocessing before analysis?

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In marketing analytics, clean and preprocessed data are crucial for accurate insights. Before diving into analysis, you might find your datasets riddled with inconsistencies, missing values, or irrelevant information. This is a common hurdle, but with the right approach, you can transform your data into a reliable foundation for decision-making. Let's explore the steps you should take to ensure your data is primed for analysis, ensuring you extract the most value from your marketing efforts.

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