What do you do if your Internal Communications strategy is failing to engage employees?

Gather input from employees through surveys, focus groups, or individual conversations to understand why the current internal communications strategy is not effectively engaging them. Identify specific issues, gaps in communication, or areas needing improvement. This analytical approach provides valuable insights to refine the strategy and better connect with employees, ensuring subsequent efforts address the identified shortcomings effectively.

Is your internal communications strategy falling flat? Don't panic! It happens. The first step is to identify why employees aren't connecting. Talk to them! Surveys, focus groups, or one-on-one chats can reveal what information they crave and how they prefer to receive it. Are lengthy emails overwhelming? Maybe key updates are getting lost in the noise. Understanding the gap is crucial for crafting an engaging strategy.

En mi experiencia, al crear y llevar a cabo una estrategia de comunicación interna, es esencial establecer hitos para monitorear constantemente los canales de comunicación, los mensajes y su impacto. Además, es importante realizar mediciones continuas para entender las necesidades de los trabajadores (a través de encuestas, grupos focales y visitas a las áreas para observación directa), lo que nos permitirá adaptar la comunicación y definir los canales más apropiados de manera efectiva.

I think you need to revise communication channels. Evaluate the effectiveness of your communication channels and consider introducing new channels or updating existing ones to better suit the needs of your employees. This could include utilizing digital platforms, mobile apps, social media, or interactive intranet portals.

Tailor Content to Audience: Ensure that your communication content is relevant, informative, and engaging for employees. Tailor your messaging to address employee interests, concerns, and priorities, and consider incorporating multimedia elements, storytelling, or interactive features to enhance engagement.

Expand the reach of your internal communications by utilizing a variety of channels to connect with employees. In addition to traditional methods such as email and intranet, consider leveraging newer platforms like internal social networks, and internal mobile apps. For example, at our work place we even use screens placed at different locations to put out uniform content. Tailor the choice of channels to suit different communication needs and preferences within your workforce. By diversifying channels, you can ensure that messages reach employees where they are most likely to engage, increasing the effectiveness and impact of your communications efforts.

Understand The Employee Needs and Make a two-way communication. Take the time to understand the needs, preferences, and communication styles of your employees. Consider conducting surveys, focus groups, or one-on-one interviews to gather feedback and insights directly from employees.

Identify champions within the organization who can champion your internal communications initiatives. Engage these advocates to promote messages, encourage participation, and inspire others to get involved. By leveraging their credibility and influence, you can amplify the reach and impact of your communications efforts, fostering greater engagement and alignment across the organization.

Importante checar a linguagem usada e as pautas trabalhadas. Muitaz vezes a equipe está com uma visão diferente das pessoas e por isso é preciso que a equipe também realize escita empática para entender qual o desejo da audiência e assim visualizar onde está falhando e corrigir rotas.