What do you do if your marketing analytics are leading you astray?

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Marketing analytics are essential for measuring and optimizing your marketing performance, but what if they are misleading you? What if the data you rely on to make decisions is inaccurate, incomplete, or irrelevant? How can you avoid wasting time, money, and resources on ineffective or harmful strategies? In this article, you will learn how to identify and correct common sources of error in your marketing analytics, and how to use best practices to ensure your data is reliable, relevant, and actionable.

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