What do you do if your Public Relations campaign isn't reaching the right target audience?

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When your Public Relations (PR) campaign fails to connect with the intended audience, it's a clear sign that something needs to change. The essence of PR is to craft and disseminate messages that resonate with a specific group of people. If those messages miss the mark, it's not just a matter of wasted effort and resources; it's a missed opportunity to build relationships and reputation. Understanding why your campaign isn't hitting home requires a mix of research, strategy adjustment, and sometimes, a complete overhaul of your approach.

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