What do you do if your Public Relations work needs improvement?

- Assess current PR strategies and outcomes - Identify weaknesses: messaging, media coverage, stakeholder engagement - Develop a plan to address issues - Refine messaging - Build stronger media relationships - Implement better measurement tools - Seek stakeholder feedback - Invest in professional development or hire experienced PR professionals - Continuously evaluate and adapt for improvement.

Self-assessment is very difficult, but necessary. Taking that step back and honestly looking at your performance is crucial for improvement.

Some critical points: - Make yourself seen. People need to see your job and you need to show it; - Join events to meet people and increase your networking; - Search professional and specialists in your job field or people who you identify with; - lerarn new skills to find new talents. In my opinion, it's a good way to meet people.

Analyze and evaluate. And there is coherence between speech and action. Public relations are effective when they are sincere, when they add value to your own brand, but necessarily to other social agents. Do you contribute something to the social debate? Do you raise new questions? Does your company have new answers, solutions, measures...? Does it count for the rest of the social agents, does it count on you, do they look for you, do they demand your opinion, your voice, your criteria as an entity or as a company? These are questions that allow us to establish certain results, which are not measurable, but do provide data on the direction of our PR.

Seek feedback on your PR work from your audience, colleagues, and peers through surveys, social media, and conversations. Analyze this feedback to identify what's working and what's not. Use these insights to refine your strategies, focusing on areas that need improvement and leveraging strengths to enhance your PR efforts.

No one can know everything, but a large group can know a lot so reach out to colleagues and others with knowledge and experience that can help you improve.

We live a world that is ever-changing culturally, socially and technologically. To keep up with all of those changes, consistent training and self-assessment are required. It can be professional training, internal training or just informal conversations with colleagues. All of those, however, will ultimately help.

Creativity in PR is the art of making your message stand out in the flood of information. Each of us is constantly bombarded with new information. Everyone has to prioritize which information they devote their time to. My approach is to make my messages special. Readers should be happy to have found them. To give them an added value. The best way to achieve this is to take a step back and change the perspective with which you look at the topic. This gives me a new spin on a topic that has been discussed frequently or is sometimes viewed too technically. There is often not enough time for this in day-to-day business, but it is worth taking the time for selected topics.

Here are 4 Things to keep in mind: - Make sure you're not doing the same stuff every 6 months - Focus on building skills rather than collecting opps - Media relations are all about driving value for the media and yourself. Being transactional will only get you so far. - Always look for other avenues to add value to your client's mandate. PR should be one of the tactics, not all of it.

One of the biggest hindrances to effective public relations is not considering your audiences. Sometimes it’s worth going through an internal process in which you think first about outcomes and work backwards from that. Too often, PR advisors lock themselves into the client’s mindset without considering and challenging whether it’s the best approach. The best advisors don’t just say yes all the time: they challenge the client’s thinking. The best advisory relationships are based on respect, trust and a shared understanding of the goal. It’s perfectly reasonable and constructive to debate the route to that goal.