What are the emerging technologies and tools that are transforming corporate communication?

Corporate communication is changing thanks to new tech. AI helps make messages more personal and tells us how people respond to them in real time. Chatbots answer questions instantly, making communication faster. Blockchain keeps digital messages secure. Virtual and augmented reality make communication experiences more engaging and interactive. All these tools make talking to teams and customers quicker, clearer, and more secure

AI can help improve corporate communication workflow by offering powerful tools and techniques that improve efficiency and effectiveness. AI-powered platforms and algorithms are capable of analysing large datasets, providing valuable insights, and automating repetitive tasks. This allows corporate communications professionals to focus their time and efforts on higher-value activities such as strategy development and building relationships with stakeholders. That said, the importance of finding the right balance between leveraging AI's capabilities and maintaining the personalised and empathetic aspects of corporate communications that only humans can provide will be key.

A IA é uma realidade e devemos utilizá-la a nosso favor, aproveitando-a para gerar insights. Eu a utilizo ChatGPT, por exemplo, no meu dia a dia para estudar inglês, corrigir textos e até aprender novos conteúdos de forma resumida.

Na minha análise, a comunicação corporativa está sendo muito transformada nos últimos tempos, como, por exemplo: a IA sendo usada em diversas áreas, desde chatbots para atendimento ao cliente até análise de dados para insights de comunicação; ferramentas de análise de sentimento estão sendo usadas para entender as percepções dos stakeholders em relação à empresa e seus produtos, permitindo uma comunicação direcionada e eficaz; cada vez mais empresas estão adotando podcasts como uma forma de comunicação interna e externa, compartilhando insights, histórias de sucesso e entrevistas com líderes e especialistas da indústria.

AI is creating a huge amount of junk that is being passed off as valuable corporate communications. In almost all cases, the blogs, articles, and other "content" produced by AI is simply a regurgitation and recombobulation of work that already exists. If you want to be a thought leader, or if you want your company to be at the forefront of new ideas and thinking in your industry, you won't get there by using AI to regurgitate old stuff. However, it can help to make you a "thought follower," if that's what you want. AI can be helpful in the process (for example by assessing what people are saying about a topic), but it can produce neither original ideas nor leading market insights.

The true power of VR/AR will evolve quickly as they become integrated with Web3 technologies that allow communities to develop where the users own their identity and data. This will allow a more democratic model of communication and consensus building that will enhance community led communications and solutions to some of the world's biggest problems. It will supercharge ESG programmes and even enable genuine Metaverse to flourish as centres for ideas and new activism,

Em um evento no qual eu fazia assessoria de imprensa, um cliente realizou uma experiência com realidade virtual para visitar sua fábrica. Isso permitiu que os visitantes, incluindo jornalistas convidados, explorassem a fábrica e entendessem o processo de fabricação do produto.

I've seen chatbots used very effectively for internal communications to remind employees to sign up for events, register attendance at events or training, run feedback surveys, and reminders for legal training or performance evaluations. Using chatbots for these types of time-sensitive and transactional communications frees up communications teams to focus on more strategic communications in other channels, such as email, helping ensure greater attention and engagement when they do communicate.

As with any communications channel/strategy there has to be a good mix of technology and F2F communication. Whilst chatbots and voice assistants have their place, with the rise of hybrid working it is also critical that corporate communication has a human face and direct contact to allow dialogue and two way communication to flourish.

Some examples of chatbot technology being used are virtual assistants like Amazon's Alexa and Google Assistant, and messaging apps, such as WeChat and Facebook's Messenger, Cheers 🥂

It is the bots, analysing how users engage to craft personalized content suggestions. This clever bot gets our language and predicts what we'd love and adjusts its responses accordingly. It's like having a personal assistant who tackles routine tasks and ensures every interaction is uniquely tailored and friendly, no matter where you are. The future of AI-driven content is all about making communication not just efficient but personally customized.

Chatbots are usually a nuisance. And as of now they cannot replace human interface. They can support but cannot replace the customer service team. It's important for businesses to understand this

Wenn es um die Nutzung von Social Media für die #Unternehmenskommunikation geht, fallen oft die Begriffe “Plattform” oder “Kanal”. Nicht vergessen werden sollte, dass es bei Social Media nicht nur ums Senden geht, sondern dass wir auf der jeweiligen Plattform bzw. mit dem Kanal in einen öffentlichen Dialog treten. Ein gutes #CommunityManagement ist daher nicht zu vernachlässigen.

Mit großem Vorsprung das bedeutsamste "KommunikationsTool" ist das bilaterale Gespräch. Persönlich, per Messenger, per Teams, am Telefon. Was auch immer TechnologieKanalModen an Bedeutung behaupten mögen, bilateral geht alles voran 😉

Social media has given everyone a voice which is empowering but not without perils. It used to be that we needed to be interviewed by a news outlet to disseminate our message and secure our 15 minutes of fame. We typically had time to craft our key messages and practice. Now we all have the instantaneous power to share and at times, to scale dangerous heights. 📌 Leverage the power of social media with a sound strategy, refine as needed and proceed with caution. What's the goal? How come? And how it is relevant to public opinion?

The AI isn't very smart. All it did was create a list of tech that is available, but it only used the most well-known. Here's an article that tackles topics and keywords (because it's all content marketing, right?). We'll have another that goes deeper into other tech soon. https://www.outfront.solutions/insights/know-what-content-converts-best

AI is helpful, but it will never replace your brain and will always need *you* to work effectively. Remember that, and you’re golden. One of my favorite ways to use AI in my work is by leveraging the power of automation. I use native phone apps like “Shortcuts” to create regular routines throughout my day and project management software like “Monday,” which allows me to replicate task groups and action items at a certain cadence so I don’t have to think about it…much. …because there will be times when you *do* have to think about it - if an automation (eventually) doesn’t run, you’ll have to fix it! Use it as a tool it is meant to be and remember: the AI needs you, not the other way around!

One thing that I've found helpful is testing our internal communication strategy and these tools. Focus groups are very useful when it comes to finding out people's perspective in terms of what we're communicating and how we're doing it. It's also crucial to invest time and resources in social media management. Let's keep in mind that we're aiming to foster a bidirectional communication within platforms that allows audiences to create their own content and we need to keep a constant and steady conversation, engaging with our community. On the other hand, we can't forget to be coherent with our Company's values and principles, otherwise these tools will be merely tools, not a vehicle to a better understanding of our purpose.