What are the key elements of a successful live video marketing strategy?

The two objectives that stand out most are reach and engagement and frequently brand marketers target both. Reaching consumers in real time is a powerful marketing strategy in that live video typically offers extended watch time. Hence, planning a livestream marketing strategy should contemplate tactics to reach and exceed audience size and engagement time. In parallel identifying key social media platforms and the social accounts of key participants (talent, hosts, creators) and extending the broadcast to those accounts will help drive success.

With over 2 billion monthly users, which accounts for one-third of the internet population, YouTube is a massive platform where more than a billion hours of content is watched daily. Many businesses use this platform to connect with a broad audience and engage with potential customers. It's worth considering streaming on YouTube and other platforms to reach a broader audience.

Choose a relevant topic that addresses a narrow pain point and position your product as the solution. Develop a content outline with an engaging introduction, valuable insights, practical implementation steps, and a Q&A session. Select knowledgeable speakers and create supporting materials like slides and handouts. Promote your webinar through your email, social media, and other properties. Engage attendees with interactive polls, live chat, and a Q&A. Have a strong CTA and follow-up with a nurturing campaign. Finally, analyze results and optimize for future webinars.

Promoting your livestream ahead of time is important however real time discovery has emerged as key component of livestream efficacy. Converting passive scrollers to engaged video viewers by surprising and delighting them with a dynamic livestream is a compelling tactic. Extending the broadcast to multiple platforms and accounts are ways to drive organic reach. Real time syndication is a methodology that propagates the live content across high traffic sites spiking discovery. Our clients have had great success with this approach, driving much larger amplified audiences who discover the live video in real time.

Once you have their attention, your goal for the viewer must be super Live video is a powerful tool that can help you grab your audience's attention, inform, teach, and entertain them. But what's the next step? What's your call to action? Do you want them to sign up for a newsletter, download an ebook, or purchase an app? Whatever your goal is, it's important to have a measurable and trackable CTA for each live stream. This way, you can accurately measure your ROE (return on engagement) and see how effective your live video strategy really is. So, make sure you have a clear CTA in mind before you hit that "Go Live" button.

Multistreaming, aka (simulcasting) refers to the practice of streaming live content to multiple social destinations simultaneously. This method is a fantastic way to explore other streaming platforms while still maintaining your existing audience that may be concentrated on a particular platform. By multistreaming, you can enhance your online presence and reach a broader audience, which can ultimately lead to increased engagement and growth opportunities. This process is a popular and effective way to expand your reach and maximize your streaming potential.

Consider streaming to multiple destinations including those of any guest participants who participate in live stream , this way you get multiplier effect