What are the key success factors for a successful product launch?
Launching a new product is a complex and risky process that requires careful planning, coordination, and execution. A successful product launch can boost your brand reputation, customer satisfaction, and market share, while a failed one can damage your credibility, waste your resources, and harm your existing products. In this article, you will learn about the key success factors for a successful product launch in the context of business architecture, a discipline that helps you design and align your business strategy, processes, capabilities, and systems.