What makes B2B and B2C influencer marketing different?
Influencer marketing is a powerful strategy to reach and engage your target audience, whether they are consumers or businesses. But not all influencer marketing campaigns are created equal. Depending on your goals, industry, and budget, you may need to adopt different approaches for B2B and B2C influencer marketing. In this article, you will learn what makes B2B and B2C influencer marketing different and how to leverage them effectively.
-
Alistair FitchCo-Founder @ Digital Natives | Brand x Social | Student Mentor | Marketing Week Mini MBA
-
Tom AugenthalerInfluencer Marketing Strategist | Helping B2B SaaS Brands Connect with Influential Voices to Drive Growth | Speaker &…
-
Mollie Rudd-Clarke💡 Digital Marketing Lead |📲 Social Strategy & Content Creation