What are the most effective TikTok strategies for creating a viral brand campaign?
TikTok is one of the most popular and influential social media platforms today, with over 2 billion downloads and 689 million monthly active users. It offers a unique opportunity for brands to reach and engage with a large and diverse audience, especially the Gen Z and millennial segments. However, creating a viral brand campaign on TikTok is not as easy as it may seem. It requires a deep understanding of the platform's culture, trends, algorithms, and creative tools. In this article, you will learn some of the most effective TikTok strategies for creating a viral brand campaign that can boost your brand awareness, loyalty, and growth.