What are the most effective ways to determine the lifetime value of a customer?

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Knowing the lifetime value of a customer (LTV) is crucial for any technical sales professional, especially when selling enterprise resource planning (ERP) software. LTV is the total revenue that a customer generates for your business over their entire relationship with you. It helps you optimize your pricing, marketing, and retention strategies, and measure your return on investment (ROI). But how do you calculate and improve LTV? Here are some of the most effective ways to determine the lifetime value of a customer.

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