What are the most effective ways to identify emerging trends and disruptors in your industry?
As a product marketer, you need to stay on top of the changing dynamics and opportunities in your industry. You want to spot the emerging trends and disruptors that can affect your product strategy, positioning, and messaging. But how do you do that effectively and efficiently? Here are some of the most effective ways to identify emerging trends and disruptors in your industry.
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Monitor customer feedback:Dive into your customers' insights to discover product gaps, emerging needs, and potential new features. It's a treasure trove for spotting trends and innovating ahead of the curve.
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Scan competitive landscape:Regularly assess your competitors through SWOT analyses to gauge market shifts and trends. This strategic insight helps you adapt faster and keep your edge in a dynamic industry.