What role does social media play in B2B marketing versus B2C strategies?
Social media has revolutionized marketing, offering unique platforms for interaction and brand exposure. In the realm of B2B (Business-to-Business) and B2C (Business-to-Consumer) marketing, social media's role diverges significantly due to the nature of the target audiences and the relationships between buyers and sellers. While B2C marketing often leverages social media for broad-reach campaigns and direct consumer engagement, B2B strategies typically focus on building long-term relationships and establishing thought leadership within specific professional communities.