What skills do you need to manage content in the digital age?

1 Content Strategy

Content strategy is the skill of planning and defining the goals, scope, and direction of your content. It involves researching your audience, competitors, and market trends, and aligning your content with your business objectives and user needs. Content strategy also includes setting the tone, voice, and style of your content, and establishing the guidelines and standards for content creation and governance. To develop your content strategy skills, you need to have a clear vision of your content's purpose and value proposition, and be able to communicate it effectively to your stakeholders and team members.

2 Content Creation

Content creation is the skill of producing and editing content that meets the expectations and requirements of your content strategy. It involves choosing the right format, medium, and channel for your content, and using the appropriate tools and techniques to create it. Content creation also includes ensuring the quality, accuracy, and relevance of your content, and applying the best practices of writing, design, and multimedia production. To develop your content creation skills, you need to have a strong command of language, grammar, and storytelling, and be able to adapt your content to different audiences and contexts.

3 Content Optimization

Content optimization is the skill of enhancing and improving your content's performance and visibility on the web and other platforms. It involves using data and analytics to measure and evaluate your content's impact and effectiveness, and applying the principles and methods of search engine optimization (SEO), user experience (UX), and accessibility to optimize your content for your target users and search engines. Content optimization also includes testing and experimenting with different elements and variations of your content, and implementing the feedback and insights from your analysis. To develop your content optimization skills, you need to have a good understanding of the algorithms, criteria, and best practices of SEO, UX, and accessibility, and be able to use various tools and platforms to monitor and optimize your content.

4 Content Distribution

Content distribution is the skill of delivering and promoting your content to your intended audience and channels. It involves selecting and using the most suitable and effective platforms and methods to distribute your content, such as websites, blogs, social media, email, newsletters, podcasts, videos, etc. Content distribution also includes creating and executing a content marketing plan and strategy, and building and nurturing relationships with your audience and influencers. To develop your content distribution skills, you need to have a good knowledge of the features, benefits, and challenges of different platforms and channels, and be able to use them strategically and creatively to reach and engage your audience.

5 Content Maintenance

Content maintenance is the skill of updating and managing your content throughout its lifecycle. It involves reviewing and auditing your content regularly, and identifying and fixing any issues or errors that may affect your content's quality, relevance, or performance. Content maintenance also includes archiving, deleting, or repurposing your content when it is no longer needed or useful, and ensuring that your content complies with the latest standards and regulations. To develop your content maintenance skills, you need to have a systematic and consistent approach to content management, and be able to use various tools and systems to track and manage your content's status and changes.

6 Content Collaboration

Content collaboration is the skill of working and communicating effectively with other content professionals and stakeholders. It involves coordinating and aligning your content activities and processes with your team members and partners, and sharing and exchanging your ideas, feedback, and resources. Content collaboration also includes respecting and valuing the diversity and expertise of your content colleagues, and fostering a culture of trust, transparency, and learning. To develop your content collaboration skills, you need to have good interpersonal and communication skills, and be able to use various tools and platforms to facilitate and enhance your content collaboration.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?