What are some common fair housing pitfalls to avoid in your marketing and advertising?

1 Avoid discriminatory language

One of the most obvious and avoidable fair housing pitfalls is using language that directly or indirectly expresses a preference, limitation, or exclusion based on a protected class. For example, you should not use terms like "adults only", "no kids", "ideal for singles", "Christian community", "ethnic neighborhood", or "no pets" in your ads, unless they are part of a legally permissible exception. Instead, you should focus on describing the features and benefits of the property, such as the size, location, amenities, and price.

2 Use inclusive images and media

Another way to avoid fair housing pitfalls is to use images and media that reflect the diversity of your potential tenants and the community. You should avoid using photos or videos that show only people of one race, age, gender, or family type, or that imply that the property is suitable or unsuitable for certain groups. You should also avoid using symbols or logos that may suggest a religious or political affiliation, such as crosses, flags, or slogans. Instead, you should use images and media that show a variety of people and lifestyles, and that highlight the positive aspects of the property and the neighborhood.

4 Train your staff and agents

Another essential step to avoid fair housing pitfalls is to train your staff and agents on the fair housing laws and regulations, and how to apply them in your marketing and advertising. You should provide regular and updated training sessions, manuals, policies, and procedures that cover the dos and don'ts of fair housing compliance. You should also supervise and evaluate your staff and agents' performance, and correct any mistakes or violations as soon as possible. You should also document and keep records of your training and supervision activities, in case of any complaints or audits.