What are some creative ways to make your pitch memorable with data and evidence?

We co-founded an EdTech Firm. Here's how Vani, my co-founder, uses data to build stories (for pitching): ❌ It is a growing market with 2.5 crore people being added to the system... ✅ India is adding the entire population of Australia to its education system... every year! It is rapidly growing, the need of the hour, and MANDATORY.

See, people love stories. So, when you have analyzed your data and identified the most important information, turn them into a story. Personify the data: imagine the data is a person. Give it age, gender, likes and dislikes, personality, and speech. Remember, the first 3 words are important. Also, the first line should not be too long or short

Simplifying information is very important. One takes help from storytelling and the other from diagrams or pictures. However, the important principle of simplicity is often forgotten. I ask you: What is the last content in your mind? And for what? Pay attention to the text written in that content; It doesn't matter if it's a book; Or a street ad or even a clip from a movie. It is important to know that the valuable content was so simple that we were able to remember it.

Most people think that data visualisation can only be done with graphs and charts. Which are great, but their emotional appeal is limited – simply because those shapes are quite abstract in their nature. Consider using more illustrative graphics. For example, if you're saying that 1 in 3 people will develop a certain disease in their lifetime, don't just show numbers, percentages or graphs: show actual people (or human silhouettes!) and highlight one of them. Your audience will instantly connect to your figures much more. Or, if you're saying something costs as much as a cup of coffee, or a week worth of take-away coffees, just show those cups. It'll bring the audience back into their physical reality and easily project your ideas on it.

Using data and evidence can be a great way to make a pitch appealing. However, to make this stronger and almost irresistible, use questions and challenges. In life, people all over the world are looking for solutions to their problems and answers to their hard-to-crack questions. Many of them are ready to pay heavily to get the solutions and answers. Questions and challenges appeal to people in ways that other approaches do not. They arouse curiosity, engage the audience, and create a desire to try out your solution or get the answer you can give. For instance, why are software companies spending less on adverts compared to manufacturing firms, yet they make huge profits? NB: The answer to this question holds great business prospects.

Real-World Examples: Anchor your data with real-world examples or case studies. Demonstrating how data has translated into tangible outcomes or success stories provides context and relevance, making your pitch more relatable and memorable for your audience.

If you want to be memorable, make an effort to understand your audience. Everyone researches everything besides that audience. But, your pitch should be about solving a problem for your audience. If you can address their needs accurately, you will make a strong impression. It's hard to forget someone who takes time to understand your position. That's the secret key that most people ignore. Why? Because experts tend to think that their solution is self-evident. They think people should understand their offer just because it works. But that's why there are so many experts who don't have an audience. Focus your pitch on what your audience needs. Get as much feedback as you can. Prepare. If you do these things, you will get what you want.