What are some data-driven methods for making industrial design decisions?

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Industrial design is the process of creating products that are functional, aesthetic, and user-friendly. It involves research, ideation, prototyping, testing, and refining. But how do you know if your design decisions are effective and meet the needs and preferences of your target audience? One way to answer this question is to use data-driven methods, which are based on collecting, analyzing, and applying relevant information to guide your design choices. In this article, we will explore some of the data-driven methods that industrial designers can use to improve their products and processes.

Key takeaways from this article
  • Implement A/B testing:
    Test multiple design iterations with real users to identify which elements resonate best. This approach grounds your decisions in concrete user preferences rather than guesswork.
  • Balance user research:
    While gathering data is crucial, don't let it stifle creativity. Recognize when to sideline certain feedback to maintain your design's integrity and avoid trying to please everyone.
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