What is the standard format for a press release in public relations?

1 The headline

The headline is the first thing that catches the attention of journalists, editors, and readers. It should summarize the main point of the press release in a concise and catchy way. It should also include keywords that relate to the topic and the audience. A good headline is usually no longer than 10 words and uses active verbs and specific details. For example, "Local Charity Raises $10,000 for Homeless Shelter" is a better headline than "Charity Event Successful".

2 The dateline

The dateline is a short line that indicates the date and location of the press release. It usually appears at the beginning of the first paragraph, before the body text. It should follow the format of city, state, month, day, and year, separated by commas. For example, "New York, NY, June 15, 2021". The dateline helps establish the timeliness and relevance of the press release, as well as its geographic scope.

4 The body

The body is the main part of the press release that provides more details and background information. It usually consists of two or three paragraphs that expand on the lead and explain the significance and impact of the news. The body should use quotes from credible sources, such as spokespersons, experts, or beneficiaries, to add authenticity and emotion. The body should also use subheadings, bullet points, and short sentences to make the text easy to read and scan. The body should end with a call to action that tells the reader what to do next, such as visiting a website, making a donation, or attending an event.

5 The boilerplate

The boilerplate is a short paragraph that provides information about the organization or company that issued the press release. It usually appears at the end of the press release, after the body text. It should include the name, mission, vision, history, and contact details of the organization or company. It should also include a link to the website or social media accounts. The boilerplate helps establish the credibility and authority of the source and provides an opportunity for further engagement.

6 The contact information

The contact information is a section that lists the name, title, phone number, and email address of the person or team that can answer questions or provide more information about the press release. It usually appears at the very end of the press release, after the boilerplate. It should be clear and visible, and include a note that says "For media inquiries, please contact:" or something similar. The contact information helps facilitate communication and collaboration between the media and the source.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?