What tools can you use to measure content performance across platforms?

GA4 has revolutionised Google Analytics, offering advanced features like predictive metrics, cross-device tracking, and enhanced reporting capabilities. It provides a more comprehensive understanding of user behavior across various touchpoints, empowering businesses to make data-driven decisions and optimize content strategies for better results. However, a steep learning curve, new interface, limited 3rd party data integration impedes comprehensive content performance evaluation.

There are several open source tools to analyze the performance of your content. Google Analytics gives an overview of all the performance parameters of your web content. There are several other similar free tools as well. However, when it comes to analyzing the performance on the native platforms, GA can not give you the holistic picture. You can use the analytics module of these platforms or give access to third-party tools that have the ability to give you deeper insights on how your content performs.

I find that Google analytics and Facebook pixels do a great job at tracking key performance metrics. These platforms give you valuable insight on where the traffic is coming from and the demographics of the users. This makes it easier when choosing the customer avatar to target with ads when running an advertising campaign. This allows the marketing team to create specific advertising strategies to target specific demographics, increasing the chances of a sale. The best part about tracking is that you are able to target the potential customers who clicked and viewed your platform but did not convert. There’s a higher chance of this audience buying something from you than a cold sale.

Well, if you want to measure content performance across platforms, you'll need more tools than a DIY enthusiast's dream workshop! Think of it like this: you'll want analytics tools that are sharper than a well-oiled wrench and more versatile than a Swiss Army knife. Consider tools like Google Analytics, social media insights, or even some magical crystal ball (if you can find one). Just remember, measuring content performance isn't rocket science... although a telescope might help you keep an eye on those soaring engagement rates! 🚀📊

Various tools like Google Analytics, social media analytics, CMS platforms, SEO tools, email marketing platforms, and content performance platforms offer insights into content performance across platforms. These tools provide data on website traffic, user behavior, audience demographics, engagement metrics, organic search performance, email campaign effectiveness, and more. Choosing the appropriate tools depends on factors such as budget, platform usage, desired metrics, and analysis requirements.

The best thing about using Social Media for business is using their analytics and insights features. Whether it's Facebook, LinkedIn, Instagram, or Pinterest, you can get every little detail about how your content is performing through the social media analytics tools. There are options to compare your content daily, weekly, monthly, and yearly. You can even get lifetime analytics of a post and that really helps you make your content and social media strategy better. With time, as you learn what worked and what didn't, you can get ahead of your mistakes and improve the content you're creating. And it's fun to dive into these numbers and get the best out of them!

Instead of checking your statistics for each platform one by one, use complimentary social media management software to get all your data in one place. This enables you to efficiently compare how different audiences resonate with your content.

Tools like HubSpot, CoSchedule, Contently, and SEMrush enable teams to plan, create, optimize, distribute, and measure content across multiple channels from a centralized platform. Key capabilities include editorial calendars, collaboration tools, asset management, content optimization recommendations, automated publishing, and in-depth analytics. These platforms integrate content efforts with SEO, email marketing, social media, and other marketing initiatives, while tracking essential metrics like traffic, leads, revenue, and ROI. Many offer free trials or freemium plans, with paid subscriptions unlocking advanced features based on business needs. Ultimately, they help implement an efficient, data-driven content marketing strategy.

It all depends on your goal. If you’re producing content solely to make money, always go after the latest tools to help you produce content to appeal. It’s a hamster wheel without useful content. If you want to share valuable knowledge, study the fundamentals and vast nuances of journalism and media law to create content. Curate one to three tech tools to measure how your content is resonating. If you are monetizing the content, make sure your ad server is likeminded. Keep studying sociology. Good luck!