What is your strategy for coping with marketing innovation rejection?

Dealing with marketing innovation rejection involves understanding its reasons and learning from it. Rejection can stem from misalignment with stakeholders' goals, unclear value proposition, or external factors like timing or competition. It's crucial not to take it personally and instead focus on areas for improvement. Adopt a learning mindset and gather feedback to iterate and enhance your innovation. Maintain open communication with stakeholders, explaining the value while listening to their concerns. Persistently test and refine your strategy, embracing setbacks as opportunities for growth. Each rejection can provide valuable insights to strengthen your marketing innovation process.

First, don't take it personally. Anything worth doing is going to always force you to face rejection. Get good at it. Savor it. Take the feedback, refine your pitch, or move onto something else. often times you can even do some kind of small pilot project that doesn't require resources so that you can pick up a few wins and gather to strengthen your argument. Keep at it!

Embracing constructive criticism is paramount for growth. It takes talent to set aside ego and recognize the value behind potentially painful words. The real magic happens when you genuinely listen to the essence of the critique. Remember, when working for someone or a company, it's not about you or your skills; it's about achieving the best possible outcome. Collaborate with your client, utilize received feedback, and ask probing questions to refine your work and deliver exceptional results.

Effectively communicating your value is crucial when facing marketing innovation rejection. Craft a compelling story that highlights the benefits, features, and uniqueness of your innovation, while addressing any concerns or objections. Clear and concise language, supported by visuals and evidence, helps convey how your innovation solves problems and meets market needs. Tailor your message to resonate with your stakeholders, clients, or audience. Use persuasive language that emphasizes the value your innovation brings, focusing on the positive impact it can have. Share real-world examples, case studies, or testimonials to substantiate your claims and build trust.

SURPRISING ACRONYM OF FAILURE I like to share with you that in a culture that embraces risk, change and innovation FAIL stands for ‘FIRST ATTEMPT IN LEARNING’. Encourage others in your organisation to explore, experiment and learn by sharing this quote ✅🥳.

10 SOFT SKILLS YOU NEED AS INNOVATION MARKETER 92 % of INNOVATION projects STOPS due to a lack of buy-in. Soft skills make your success. Here are the 10 most important ones: 1. Communication: to foster collaboration. 2. Creativity: to think outside the box and to stimulate innovation. 3. Adaptability: to navigate the uncertainties. 4. Empathy: for better team dynamics. 5. Emotional intelligence: to help build strong relationships. 6. Problem-solving: to drive innovation forward. 7. Resilience: to bounce back from failurer. 8. Leadership: to inspire and motivate others to embrace new ideas. 9. Collaboration: to build a diverse and inclusive environment. 10. Strategic thinking: to effectively leading innovation initiatives.