What's your strategy for sharing your insights?

No purpose with your content is like planting a sapling without a research of the ingredients it requires to grow in the future. To develop your purpose, you have to research thoroughly about the industry and niche along with your content to understand what you are trying to convey. The more clear you'll be with your purpose the better people you can attract towards your work. Research - Analysis - Choose your interest - Reiterate on it - Go ahead with content - Stick to one strategy for a few weeks - Analyse and do it again.

Here is how you can achieve clear purpose for your personal brand growth ✌ 🌟 Understand your values, strengths, and passions. 🌟 Identify who you want to connect with and serve. 🌟 Develop a clear, authentic message that resonates with your audience. 🌟Maintain a consistent online and offline presence. 🌟 Stay updated in your niche and adapt as needed. Implement it and see how your personal brand grows tremendously. 💯✌

Discovering your internal clarity is always the first step. Start inward with your experience, beliefs, perspectives, and backstory. There's usually a golden thread there that ties to your external "why" and purpose. Knowing your brand purpose is the clarity you need, your brand's North Star that keeps us on our designated path and helps us stand out faster and farther online for those we're stepping out to serve.

Dear community, these are some recommendations I'd like to share with you when defining your purpose which is part of boosting your personal brand: 📌 Know yourself- Find yourself 📌 Create a Powerfull Elevator Pitch 📌 Don't be afraid of sharing your story! People relates to those who went through their same path. 📌 Encourage others to find what makes the unique, what knowledge they can share with others. 📌Manage your subject 📌 Give them a task, a topic to discuss and interact with your community 📌 Look for feedback and embrace the change. 🚀 Own your personal brand!! @careeranddevelopmentcoach

What I've found most helpful is to focus on 1 key insight. How does this either lead the audience to avoid pain or move towards pleasure. Then find different ways to tackle this

For me choosing topics was a big issue initially but then I started with what I loved writing here; Marketing and branding always interests me and I started writing about it. Eventually when I myself grew my community with various strategies, I jumped into personal branding through storytelling & organic growth strategies. You have to follow these steps to get better at choosing your topics; - Research - Analyse - Find your interest - Write a few content around it - Re-write and refine, post and check feedback - Move ahead with it for a few days and see how long you can stick to it - Eventually you'll understand if it fits you or not. Meanwhile never forget to check the growth of industry in next 5-10 years :)

I will tell a simple way that helped me: 🌟 Start with what genuinely interests you. Your enthusiasm will shine through. 🌟 Understand what topics resonate with your target audience's needs and interests. 🌟 Check what others in your niche are talking about and identify gaps or unique perspectives. 🌟 Experiment with different topics and analyze audience engagement to refine your content strategy. This simple strategy helped me achive over 3M+ views in just few months.

I choose topics that I can help others by providing my expertise, opinions, knowledge, and experience. If each insight helps just one person then it’s worthwhile. It’s all about giving value and paying it forward.

Your topics are how you'll share your unique brand with your audience. What do they seek, or need to know with your personalized experiences? In the age of AI, we need more humanization of our content, not just how-to but "how-I" insights that share your brilliance to help others grow. Add your expertise and standout POV will help your reach and resonate best with those you're here for.

I disagree with this perspective: how can you have an insight and then choose the topic? That's like saying you had an insight about salt making food taste salty, and then give a talk on cooking. Instead, after you define your purpose, look at possible topics, and then categorize your insights by: first-hand what you've heard from others

The format of your content also defines your reach and growth. When you are starting out, try different formats, ask your community in polls about their preferences. Choose what you can create in a better way and move ahead with a few formats. Choosing all at once might confuse readers. Choose one initially and move ahead gradually.

🌟 Consider what formats your target audience prefers, such as articles, videos, podcasts, or infographics. 🌟 Different platforms favor different formats. Tailor your content to the platform you're using (e.g., Instagram for images, YouTube for videos). 🌟 Choose formats that align with your skills and strengths. If you're a great writer, focus on blog posts; if you're a natural speaker, consider podcasts or videos.

Try to tap into atomization of content too. Your primary content can be a video of a podcast show, which probably allows you to make several smaller videos and sound bytes to utilize in various channels. A blog post can be broken into, for example, quote images.

I like to mix it up and utilize many different formats including video, text, images and more. Primarily, I’m using social media posts in order to do that, as it is my area of expertise.

We all consume and retain knowledge from different content formats, audio, video, text, and visual. Mixing formats up is an excellent way to not be a complacent content creator. Don't forget to be a considerate creator, with accessibility in mind.

One content surely works for various channels but you need to understand that it requires a bit of deviations to fit different platforms. What works on LinkedIn doesn't work on Instagram. The type of content you send through e-mails might not work on your LinkedIn profile. But writing one perspective and moulding it according to different platforms surely helps to create more content in less time.

Definitely don't spray and pray either. Creation and distribution are important, but you'll gain traction faster by quality over quantity. Take time to engage with your readers, start conversations, and build relationships. Each action compounds to building a magnetic personal brand.

If the content you have is relevant, linkedin groups where you ALREADY engage with people can be a great place to promote content. Don't be the person who posts in a group and then walks out.

Sharing your quality content is a good way to build your community but the moment you start engaging with your audiences too, you make it more smooth and two-way communication. It helps to build your credibility in their eyes. Focus more on engaging with your peers, clients and others who are really doing good with their content in your field. This will help you to build better connections and grow further.

🌟 Share high value content and make sure to reply to comments and messages in a timely manner to maintain a real-time conversation with your audience. 🌟 Show your personality and be genuine. Authenticity fosters a deeper connection with your audience. 🌟 Host polls, Q&A sessions, live streams, or contests to involve your audience actively. Remember, consistent and sincere engagement helps build a loyal community around your personal brand.✌

Creating good quality content is a no-brainer. But what will distinguish you from other creators is how you make your audience feel. So engage with your audience and ensure that you hear them. Some of the best content pieces I have ever created have sprung up because of conversations in comments with my audience.

Your results are a measurement of your goals. Baseline them first, chart priority, and track monthly to assess trends mid-stream. I prefer a 30-day review and then adjust accordingly based on goals for each campaign.

When it comes to creating brand “YOU”, the strategy that worked best for me is about “mind recall” when my name was mentioned in a conversation or the person was looking for the “best person for the job”. You first need to determine what are top 3-5 characteristics or skills you are best at, and let those define your work performance and the quality of your output. This will allow your “brand” to sustain stronger than “created by hype” varieties.