You want to create a successful podcast launch strategy. How can you collaborate with other podcasters?

Ah, that baseline advice of finding your niche. Like it's hiding under the sofa. Sure, in the sea of podcasts, there’s a magical niche waiting for you and only you. But let’s get real, boo! It’s about taking what you love, realising a thousand others are doing it, and still pressing ahead because you've got something they don’t: your unique take. So, you trawl through endless podcasts and trends, looking for that gap. Finding your niche isn’t just about unearthing a hidden gem; it’s about shining your peculiar light on it, mixing your passions with the world's secret cravings. Remember, your niche is you. And that's the key. Quit overthinking it, and bring YOU to the world.

Assim como a literatura "Oceano Azul", sempre há um nicho não explorado ou, uma releitura de vários programas em que você se espelha. Teste, experimente, se atualize sobre o tema que você irá gravar com o entrevistado, provoque seus ouvintes para fomentar uma comunidade e que irá contribuir com novos temas e abordagens.

When developing your podcast idea it's a good to talk to potential listeners and people whose feedback you trust. Think of this as a mini market research task. The feedback people share will help you in developing your podcast idea and in finding your target audience.

Ahhh. Networking for decent guests and influencers you can ride the coat tails of? You're looking for the cool kids on the podcast block – the ones with all the listeners, all the followers, and content that seems to hit whatever the weather. Here's how to get 'em. You can try stalking them on social media, sending them an email, or communicating through directories. But here's the deal. They're in the 1% elite, and they're ultra protective of their space. They'll see you as a desperate outsider and none of them want to collab with a try-hard. So the only way to win these friends, is to out-perform them. Make them chase YOU. Yep, we're back to marketing again. Funny that, ain't it?

You decide on the best format for you and your guests or collaborators. There are different ways of collaborating. A podcast that focuses on role-playing or cosplays can have you and your guest taking turns contributing new materials. Same goes with topical podcasts. Be creative with the teamwork and chosen topics. If you do fictional podcasts with scripted content and multiple cast members (like my sci-fi podcast), you can add layer with each actor delivering their own unique performances.

Algumas plataformas já permitem que o seu ouvinte possa contribuir, seja mandando e-mail ou mensagens de áudio. Trabalhe da melhor forma e aproveite a participação do seu ouvinte, fazendo links com o entrevistado. Fomentar o crescimento de uma comunidade sobre o seu conteúdo é o melhor caminho. Seu público será o seu marketing boca a boca.

Once you’ve figured out the collaboration format, you can communicate the entire vision to your guests and team. Having a short guide (it can be just 2-3 pages or a bit more) can keep everyone on track with the vision, episode plans and other elements. When you are all in sync, the collaboration can flow easily without interruptions.

The last point about thanking your collaborator is really important. Keeping them updated about the episode release and its performance helps to show the impact of their work. It's also a nice way to keep in touch to create space for collaborations in the future.

Acompanhar as reviews (positivas / construtivas) - veja que não usei a palavra negativa, tire sempre o melhor dos seus seguidores, aproveite o que te traz crescimento. Reforce os comentários deixados em seus episódios, deixe os canais sempre abertos para seu público. Compartilhe as novidades, conquistas e celebre com seu ouvinte, pois ele é o motivo do seu crescimento. Reconhecer também faz parte do crescimento.