Your boss is clueless about Digital Marketing. How can you make them see its importance in today's market?

If your boss is clueless about digital marketing and digital marketing is a clear solution, find out where the cluelessness is coming from. Value often is bred from experience, and leaders, in part, lead by experience. Leave the current boss and find a new boss that has the experience and acumen to lead “from the top”. Scenarios like this are often red flags. Life is short. Don’t waste your talent where it won’t be fully leveraged and valued.

I faced the same situation and to cope with this situation, I highlighted the importance of digital marketing as its cost-effectiveness, precise audience targeting, and real-time performance tracking lead to higher ROI than traditional marketing. I demonstrated the tangible benefits by showcasing case studies and real-world examples where competitors have successfully leveraged digital strategies to boost their market presence and sales. I also engaged him by explaining how consumer behavior has shifted online and emphasizing that our brand's visibility and competitiveness depend on a robust digital presence would underline its necessity.

Convince the boss about the benefits of digital marketing •Speak their language: Show how digital marketing helps with their top priorities (sales, cost, brand awareness). •Data is king: Use stats on internet usage and ROI of digital marketing. •Show, don't tell: Use competitor examples to highlight the potential. •Start small: Propose a pilot campaign with budget and goals to show success. •Frame it as a test: Suggest a limited trial to showcase positive impact. ♠Bonus: Keep it simple, focus on benefits, and be enthusiastic!

According to Statista, around two-thirds of the global population is connected to the world wide web in 2024. On average, social media accounts for 35.8% of our daily online activities (GWI), meaning that more than 1 in 3 internet minutes can be attributed to social media platforms. With such behavior, habits and preference, digital has to be the way to go in terms of reach, discoverability, engagement, affinity building and resonating with target audience.

Data is king: Highlighting the number of daily users of search engines and social media can demonstrate the impact of digital marketing and its potential Return on Investment (ROI) compared to traditional methods. Industry reports and success stories of similar companies can also be persuasive.

A simple tool like the search can show you what your customers are looking for in your own website and don't find it. This will give you important insights about the products you should be thinking to add into your online catalog, and by the way, this can also open an opportunity for you to think about becoming a marketplace, in this way you don't need to necessarily produce and stock those itens.

Recueillir et analyser les données sur le comportement des consommateurs permet de créer des stratégies marketing plus efficaces, personnalisées et centrées sur le client. Cela améliore non seulement l'engagement et la satisfaction des clients, mais aussi la performance globale de vos campagnes marketing.

Once my boss realizes what the digital marketing analytics and reports are showing, the best thing from there is be consumer oriented because we did not go out and ask what they prefer but the power of ‘the search engine’ gave us exactly what we needed.

Use digital data to understand consumer behavior for targeted campaigns. Example: Analyzing website behavior increased a client’s sales by 15%.

Actually I think digital marketing can be as expensive as the traditional marketing, however finding innovative ways and channels like for example live shopping or tik tok can be a good answer. The difference with traditional marketing is that with this kind of tools we have the possibility to pay only based on orders, which decreases the need for capex and makes it a win to win strategy.

•Frame it as an experiment: If your boss is hesitant, propose a trial campaign with a limited timeframe and budget. Focus on demonstrating the positive impact and potential for future growth. •Start small, scale up: Propose a pilot campaign with a clear budget and measurable goals. This reduces risk and allows you to showcase the effectiveness of digital marketing before requesting larger investments.

Gérer la rentabilité en marketing numérique, c'est un muscle qui se travaille. Il faut essayer avec des petit budget au début, définir les objectifs qui intéressent en priorité vos clients, analyser les résultats, et enfin, recommencer. A force d'appliquer ce petit exercice, les résultats ne peuvent que s'améliorer, car vous aurez déterminé : un audience cible précise et réceptive, et des objectifs qui apportent satisfaction à vos clients. cela mènera à une plus grande confiance de la part du client, et à des budgets plus avancés par la suite pour étendre vos campagnes à de plus grandes échelles.

An example I’ve seen is that, the traditional marketing needs things like transport, food and all other expenses including personal company branding and pamphlets or rather iPads. With digital marketing, what we only need or what can basically be used is stuff like, electronics, lighting for photography, internet connectivity, graphic designs and props, which is something that does not need much if it has a budget and will be managed optimistically as it’s all digital except for small investments like the resources.

An example I’ve seen is that, the traditional marketing needs things like transport, food and all other expenses including personal company branding and pamphlets or rather iPads. With digital marketing, what we only need or what can basically be used is stuff like, electronics, lighting for photography, internet connectivity, graphic designs and props, which is something that does not need much if it has a budget and will be managed optimistically as it’s all digital except for small investments like the resources.

Here's what UX designers can do to champion brand development: •Understand the Brand - Get familiar with the brand strategy, values, and target audience. •Incorporate Brand Guidelines - Use established brand elements like color palettes, typography, and tone of voice in the UX design. •Collaboration - Work closely with brand strategists and marketers to ensure a seamless brand experience. •Design System - Develop a design system that incorporates brand elements and ensures consistency across all platforms.

Digital marketing provides an unparalleled opportunity for brand development. Through consistent and strategic content creation, a strong online presence can enhance brand visibility and reputation. Engaging with customers via social media fosters community and loyalty. Managing online reviews and producing valuable content, such as blogs and videos, establishes authority and trust. In my experience in medical device sales, leveraging digital marketing on platforms like LinkedIn has increased our visibility and strengthened our reputation. Embracing digital marketing is crucial for building brand loyalty and thriving in today’s market.

Here's how digital marketing can strengthen our brand: •Consistent, Valuable Content: Create engaging content (blogs, social media posts) that positions us as experts and attracts customers. •Active Social Media: Engage with customers on platforms they use, building relationships and brand loyalty. •Strong Online Presence: Manage online reviews and ensure a professional website to boost brand reputation.

Le marketing numérique ne se résume pas aux campagnes publicitaires. Voici deux éléments qui ont vraiment fait la différence sur mes 3 ans d’expérience : • Une image de marque solide : Une charte graphique complète vous offre l’opportunité de faire de vos produits et services des agents commerciaux qui servent votre marque et créent l’envie chez vos futurs clients. • Des réseaux sociaux qui répondent aux besoins de votre clientèle : Communiquez sur les problématiques que vous résolvez chez vos clients, soyez régulier dans vos publications, et surtout, soyez actifs avec vos abonnés.

It is more amazing because it opens a wide area for brand visibility and recognition as most people if not all have a social media presence. There will not be inconveniences like, it is raining today so we cannot go to work as traditional marketing requires.

If you're a customer, would you trust a popular brand with a lot of online presence, or a no-name brand that's barely on the map? Here's how a competitive edge can help your boss: - Increase brand awareness, and presence. Utilize Digital Marketing tools and grow on social media. - Non-price competition is the competitive edge that you can improve via Digital Marketing. People want to be proud to be a part of your brand - own it! - Being engaging with your audience and finding new leads builds trust and generates revenue.

It is more amazing because it opens a wide area for brand visibility and recognition as most people if not all have a social media presence. There will not be inconveniences like, it is raining today so we cannot go to work as traditional marketing requires.

Being a customer, I will prefer to check a product online and checking reviews first before purchasing the final product. So if a business is present on social media and implementing marketing strategies then it can easily get competitive advantage from its competitors.

Embracing digital marketing is crucial for businesses today. At Cloudstyle, we've refined our strategies to lead in our market segment. Focusing on online visibility and customer engagement across borders is a commitment to providing real value. Our team innovates to stay ahead, leveraging data-driven decisions and creative campaigns to connect with our diverse audience. This has set Cloudstyle apart in the marketplace, propelling us towards market leadership. We're committed to pushing the envelope in digital marketing excellence.

Digital marketing keeps you ahead of the curve. Adapt fast to market changes. Example: A client filled gaps in their strategy and increased lead generation by 25%.

Digital marketing is not a trend, it's the future of commerce. As technology evolves and integrates into our lives, a strong digital strategy becomes increasingly vital. Investing in digital marketing now ensures your business stays relevant as consumer behavior shifts towards the digital landscape.

Maybe 10 years ago, we had to prove the value of digital marketing. Now, 80% of marketing is digital. Any leader who can't understand the value is grossly outdated and should be concerned for their own career path. That said, there are leaders who understand the value but aren't in the weeds. The key here is knowing WHAT to share with them without creating overwhelm. Do this: - Ask what metrics are most valuable to them? - Tie in digital channel performance to those metrics. - Don't just number dump - tell a story - Always ask - what will make them LOOK good? - Ask if it's easy for them to regurgitate to their boss

Show don't tell. Leaders often don't want to appear outdated and outdone, especially in comparison to their competitors. There are ample case studies out there across virtually every industry that demonstrate the proven power of digital marketing. Find those vertical-specific examples and communicate those stories to your boss.

I would do some of this: 1. Educate first: Explain digital marketing fundamentals and how it can help the business grow faster. Share data points and trends showcasing effectiveness. 2. Case Studies and Success Stories Internal Examples: - Highlight past successes from within our company. - External Cases: Present industry case studies where digital marketing led to significant growth. 3. Pilot Projects and Quick Wins: - Launch Small Campaigns and report results 4. Live demo: Show real-time data and insights using tools like Google Analytics. 5. Competitor Analysis: Highlight competitors' digital marketing strategies and results 6. Ongoing communication: Provide consistent reports on digital marketing initiatives to build trust.

Digital marketing is constantly evolving. Staying ahead of the curve is crucial for success. Encourage your boss to embrace experimentation and learning as part of the digital marketing process. This adaptability is what will set your company apart in the ever-changing digital landscape.