Figure out what’s important to your customers and what types of content your brand needs to be sharing in order to provide value to those customers. It’s not hard to remain relevant and engaging if you have your finger on the pulse and you continue to be the subject matter expert and your space. You also need to follow along with other experts in your industry so you’re on top of trends, tools, and what’s happening. Add your personality to the mix, and videos … you have a winning combination.

"Social selling isn’t just a strategy - it’s a conversation that builds trust." Your brand voice thrives when it’s authentic, adaptable, and deeply connected to your audience. Start by listening - monitor trends, comments and pain points to shape content that truly resonates. Share value before asking for engagement, whether through actionable tips, real-life stories, or behind-the-scenes glimpses. Stay consistent in tone, but flex your approach across platforms - LinkedIn is for insights; Instagram is for creativity. Most importantly, show your human side. Respond quickly, spark meaningful dialogue, and focus on being a resource, not just a seller. When your brand speaks with your audience, not at them, it becomes unforgettable.

Define your core values and create a style guide 📒 for consistency. Understand your audience through research and feedback, and be authentic by sharing real stories. Inject humor and let your personality shine in posts. Use varied content formats to keep things fresh and interactive, and stay current by monitoring trends. Maintain a consistent posting schedule and ensure your voice is unified across platforms. All in all, analyze engagement metrics to see what resonates and adjust your approach accordingly. This will help you create a memorable and impactful presence in social selling.

Two things: consistency and value. You must be "present" in other people's feed AND your message has to bring value to the audience. For that you need to invest in self-education (to know what you are talking about and to have a sense of what is it that your audience is looking for).