Your digital advertising metrics signal a need for change. How will you revolutionize your approach?

Cuando las métricas de publicidad digital muestran la necesidad de un cambio, lo primero es realizar una auditoría profunda para identificar dónde estamos perdiendo visitantes o leads en el embudo. Es crucial analizar los puntos de fuga y proponer planes concretos para abordarlos. Durante las próximas 48 horas, monitorearemos de cerca el rendimiento de las campañas para determinar si estos ajustes solucionan el problema sin necesidad de cambiar la estrategia macro. A menudo, resolver los problemas a nivel micro puede ser la clave para volver al camino hacia los objetivos establecidos.

Start by conducting a comprehensive audit of your current metrics. Identify underperforming areas, track KPIs like CTR, conversion rates, and ROI, and understand what’s driving success or failure. This baseline will guide your strategy.

When your digital advertising metrics indicate the need for a change, it's crucial to start with a thorough audit of the metrics. Identify which KPIs are underperforming and understand the root causes. Compare these metrics against your initial goals and industry benchmarks. This audit will reveal gaps in your strategy, helping you determine if the issue lies in targeting, creative execution, budget allocation, or platform choice. Once identified, realign your approach by adjusting your targeting, optimizing creatives, or reallocating resources. Continually monitor and iterate based on the new data to ensure you're on the right track.

Un plan de métricas claro, concreto y entendible para todos. - Fuente de tráfico - Canal que más convierte - Cantidad de tráfico TOFU, MOFU y BOFU A partir de aquí si hay caídas, se empieza la investigación durante dos-tres días. - Sentarse con ventas. - Encuestas a clientes y NO clientes. - Comparativas de creatividades anteriores y actuales. - Comparativa de compentencia. Estos patrones se deben repetir periódicamente para aprender, corregir e innovar en las acciones de Marketing.

Diversify your advertising channels. Look beyond the usual platforms—explore emerging social media networks, programmatic advertising, and partnerships. Testing new channels can uncover untapped audiences and higher engagement rates.

When your digital advertising metrics suggest it's time for a change, exploring new channels can revolutionize your approach. Start by assessing the current platforms you're using and identify any underperforming areas. Consider diversifying into other channels like emerging social media platforms, content networks, or programmatic advertising that may better reach your target audience. Test and optimize your efforts across these new channels, tracking performance closely. By being open to alternative avenues and leveraging multi-channel strategies, you can refresh your approach and drive better results in your campaigns.

¿Omnicanal o Multicanal? El esfuerzo en Marketing en estar en múltiples sitios es fundamental. La cuestión es adaptar el mismo mensaje en múltiples canales - > Omnicanal O repartir diferentes mensajes según el canal -> Multicanal. Considero que la corriente Multicanal es más adecuada si has hecho un correcto mapa de cliente. Cada canal tiene una intención de compra diferente. No es lo mismo "pasar cromos" en una red social que hablar por mensaje directo en LinkedIn o WhatsApp. Trabajar los mensajes y los canales según esa intención de compra te ayudará a mejorar los ratios de conversión.

When your digital advertising metrics signal a need for change, it's crucial to pivot your approach by exploring new channels. Diversifying your ad spend can unlock untapped opportunities and enhance engagement. Start by testing emerging platforms or niche networks where your target audience is growing. Leverage data-driven insights to refine targeting and creative strategies for these new channels. Regularly analyze performance to identify what's resonating and optimize your campaigns accordingly. This adaptive approach not only boosts visibility but also drives higher ROI in a dynamic digital landscape.

El marketing debe estar enfocado a una única persona, un cliente. Y partir de encontrar el camino, si, se puede escalar. Si apuntas a contenido realmente masivo, nunca sabrás por donde vienen los clientes, por tanto, las métricas, el enfoque del marketing será realmente impreciso.

Use data analytics to segment your audience more accurately. Implement advanced targeting methods like lookalike audiences, behavioral targeting, and geo-targeting. The more precise your targeting, the more relevant your ads will be to the right people.

In the digital space, everything new quickly becomes outdated—not just for the audience but for the business itself. My role is to ensure that the business’s creatives, copy, and marketing messages keep pace with its evolution, staying aligned with its growth.

Refresh your ad creatives regularly. Introduce new visuals, messaging, and formats to keep your audience engaged. Consider A/B testing to see which variations resonate best, and don’t be afraid to innovate with new ad types like interactive content.

Use marketing automation tools to optimize bidding, personalize ad delivery, and manage campaigns more efficiently. Automation can help scale your efforts and ensure that your ads reach the right people at the right time without manual intervention.

Look for trends, patterns, and key performance indicators (KPIs) that highlight issues or opportunities for improvement. Engage in a detailed review of your current strategies, including targeting, messaging, and ad placement, to determine what’s not working and why. Based on this analysis, develop and test new strategies or creative approaches, such as refining your target audience, experimenting with different ad formats, or adjusting your bidding strategies. Implement changes incrementally and monitor their impact closely to measure effectiveness.

Todo parte de un método. 1. Investigar 2. Conceptualizar 3. Desarrollar 4. Aprender. Todo es cíclico, porque una estrategia de Marketing no es ninguna ciencia exacta, por tanto es cúmulo de aprendizajes que te permiten evolucionar y crecer al ritmo de las tendencias del mercado y de los hábitos de tu cliente (si, en singular CLIENTE). Cuanto más cortos sean los ciclos de aprendizaje, más profundas serán las mejoras que se pueden hacer.