Your repurposed content is falling flat on specific platforms. How will you turn things around?

Potential reasons why your repurposed content is not working on one particular platform: 1. Your audience is not active on that platform. 2. The content has not been curated to suit what works on that platform. 3. You are not following the right strategies to increase engagement on that platform.

When faced with conflicting stakeholder content preferences, the key is to prioritize alignment with the overall business goals and target audience needs. Begin by facilitating open communication among stakeholders to understand their perspectives and objectives. Utilize data-driven insights and analytics to support your recommendations, demonstrating how certain approaches may better achieve desired outcomes. By focusing on measurable results and the strategic vision, you can guide the conversation toward a consensus that balances stakeholder interests while effectively serving the audience and advancing the business mission.

A common mistake I made is thinking that what works for one platform will work for another. And so, I was repurposing my content everywhere. Major flop! Once you understand each platform, you be able to show up in right places effectively!

Study any platform before you start posting content. The audience behavior on each varies. If you don’t do your homework, you waste valuable time and effort.

Some pieces of content are simply meant to just live on one platform. It doesn't hurt to test the same piece of content on multiple platforms to see if it may perform. You should analyze the content and think about your audience on that platform, and if you think there's a chance it would do well, post it. If you've posted similar content and they all are weak performers, then that's your sign to switch things up.

Revive your repurposed content by tailoring it to each platform's audience and format. Analyze what resonates with each user base. For example, Instagram thrives on visuals, so repurpose content with eye-catching graphics. Twitter loves brevity, so focus on concise and punchy messages. By understanding each platform's unique engagement drivers, you can breathe new life into your repurposed content and truly connect with your audience.

If you want to start posting on any platform, you should also be aware that trends change VERY often. Some platforms might be far less than the others, but if you want to stay relevant, keep up with trends.

Look closely at what your competitors are doing. Understand what works for them. Following the data and doing what's been proven to work in the past is one of the best beginner strategies until you find your feet and are ready to explore new formats/ideas.