Last updated on Jul 5, 2024

Your team focuses on quantity in social selling efforts. How can you ensure quality doesn't get overlooked?

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In the realm of social selling, your team might be tempted to focus on reaching as many prospects as possible. However, this approach can sometimes lead to a dip in the quality of interactions. Social selling is about building relationships and trust with potential customers through social networks, and it requires a strategic balance between quantity and quality. You want to ensure your team is not just reaching out to a large number of leads but also creating meaningful engagements that can lead to sales. It's about finding the sweet spot where your social selling efforts are both extensive and effective.

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