Your team is resistant to new marketing technology. How can you convince them of its benefits?
When your marketing team is hesitant about embracing new technology, it's vital to understand the root of their resistance. It could stem from a fear of the unknown, comfort with the status quo, or concerns about the learning curve. By empathizing with these feelings, you can address them directly. Highlight how the technology will simplify tasks, improve outcomes, and ultimately make their jobs easier. Assure them that support and training will be provided, making the transition as smooth as possible.