You're considering a career in B2B Marketing Strategy. What are the most in-demand roles to pursue?
B2B marketing strategy is the process of planning, executing and measuring marketing campaigns that target other businesses or organizations. It can involve various channels, such as email, social media, webinars, events, content, SEO and more. If you're considering a career in this field, you might wonder what are the most in-demand roles to pursue. In this article, we'll explore some of the key positions that B2B marketers can aim for and what skills and qualifications they require.