You're drowning in a crowded inbox. How can you make your follow-up messages stand out?

Customize your message by referencing a previous conversation or shared interest. This shows that the email is tailored to the recipient and not a generic follow-up.

There is nothing like a personalised video to cut through the chaos! They don’t have to read or think- just watch and because they can see your face and hear you, it’s much more engaging than words on an email 📧

Keep them short, friendly, and personal. Start with a memorable detail from your last chat, or mention something you have in common. Use a catchy subject line that grabs attention, and don’t be afraid to show some personality. End with a clear call to action but keep it light—nobody likes feeling pressured. The goal is to make your message feel like a conversation, not just another task in their inbox!

I can immediately tell when I’ve received a template email when they get my title wrong. For example, in the Email and SMS Integration Manager at CommentSold, but in the email they’ll say, “I see you are in charge of sending emails for CommentSold…” which couldn’t be further from the truth. So in addition to personalizing the email, go through the effort to do the research to make sure your personalizations are accurate. Go a step further to admit ignorance and ask questions. For example, “Can you elaborate on what your responsibilities are within your role as Email and SMS Integration Manager?” This will get me to talk about myself (and let’s face it, who doesn’t like that?) and will make me initiate a conversation.

Para destacar suas mensagens de acompanhamento em uma caixa de entrada lotada, seja breve e direto, personalize o assunto, e ofereça valor claro ao destinatário. Use um tom amigável e evite parecer insistente.

The subject line of an email is crucial for making a strong first impression. I always use concise, action-oriented language that clearly conveys the purpose of my message. Avoiding vague or generic phrases helps ensure my email isn’t overlooked. A subject line that piques curiosity or clearly states the benefit of opening the message can significantly improve open rates and engagement.

Completely agree – a strong subject line is key! We should keep it short and direct, making sure it stands out in a crowded inbox

Use a concise and relevant subject line to grab attention. Ensure it reflects the purpose of the message and piques curiosity without being vague.

A linha de assunto é sua primeira impressão, então seja conciso e direto. Use ação e destaque o benefício ou curiosidade, evitando frases genéricas para aumentar as chances de abertura.

When we follow up, it’s key to make the value clear right from the start. If we show how the conversation benefits both sides, it becomes much more meaningful and increases the chances of engagement. It’s all about making it a win-win

Clearly state what value you bring to the recipient. Highlight how continuing the conversation benefits them, making your message more compelling.

Cada acompanhamento deve deixar claro o valor oferecido. Mostre ao destinatário por que sua mensagem é relevante, destacando como ele pode se beneficiar, e não apenas você.

If we find that sweet spot, we remind them of our conversation without overwhelming them. It shows respect for their time and keeps the connection fresh

Don’t wait too long to follow up. Send your message while the interaction is still fresh in their mind, increasing the likelihood of a response.

End your email with a specific and actionable request, such as scheduling a meeting or requesting feedback. This gives the recipient a clear next step.

Para destacar suas mensagens de acompanhamento em uma caixa de entrada lotada, personalize o conteúdo, use uma linha de assunto clara e concisa, e articule o valor oferecido ao destinatário. Garanta que o acompanhamento seja oportuno, mantendo um tom amigável e profissional.

Plan your follow-ups strategically by scheduling reminders or using tools to track responses. Consistent, well-timed follow-ups help you stay top of mind without being pushy.