You're eager to form a partnership with an industry influencer. How do you navigate their lack of response?

Review the initial message you sent to the influencer. Is it clear, concise, and compelling? Ensure that your pitch highlights the value you bring to them, not just what you want from the partnership. Customize your message to align with the influencer’s personal brand, values, and current projects. Showing that you’ve done your research makes your offer more relevant and appealing. If you initially contacted the influencer through email or a direct message, consider reaching out via other channels like LinkedIn, Twitter, or even at industry events. A multichannel approach increases the chances of getting noticed. Offer something valuable upfront, such as a free service, product sample, or exclusive access to insights.

Es importante estar abierto a los ajustes, cambios, redefinir la perspectiva y estrategia, expresar que junto con el a través de esta asociación, de trabajos colaborativos, se apalancarán mutuamente.

Re-evaluate your approach by personalizing your message, offer clear value, and address potential concerns. Follow up strategically by timing your follow-up, be persistent but respectful, and offer additional value. Leverage your network by seeking mutual connections and engage with their content. Offer alternative collaborations by exploring other opportunities like guest posting or interviews. Combining these strategies enables increasing your chances of successfully connecting with influencers and forming partnerships.

Ensure your approach aligns with their need. Too many times people think they understand the needs of potential clients, but only look through their own lens. Refine your message so that it separates itself from others as the obvious choice and portray that into a clear and concise pitch that is easy to understand.

Primero que nada no lo tomes personal. Intentá ofrecer algo diferente, algo que le hable directamente a sus intereses. Eso si, tenés que saber cuando es suficiente y no caer en rogar!