You're falling behind on the latest trends in Influencer Marketing. How can you catch up?

Nothing beats reading! It's the age of the internet, and knowledge is limitless - only your ability to consume it is! Talking to experts and thought leaders is another option. But the best way to understand influencer trends is through the influencers themselves - invest time in attending conferences, joining meet-up groups, and think like an influencer!

Identify key influencers and thought leaders in the industry who consistently share valuable insights and trends related to influencer marketing. Follow them on social media, subscribe to their newsletters, and engage with their content to stay updated on the latest developments. Enroll in reputable online courses or certification programs focused on influencer marketing. These courses often provide comprehensive insights, case studies, and practical strategies to help you understand emerging trends and best practices in the field.

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Whether you're doing B2B or B2C marketing impacts your approach: For B2B: - Identify a few companies within your niche that are using influencer marketing and reach out to the creators they collaborate with. For B2C: - Set up a social media account on the platform where your ideal Customer Profile (ICP) is active (TikTok, Instagram, Twitter, etc.) and absorb content from their perspective. - Distribute questionnaires asking your ICP which influencers influence their purchasing decisions. Offer a relevant gift in return.

To stay current with the latest trends in Influencer Marketing, explore emerging platforms and technologies such as TikTok, Clubhouse, and interactive experiences like virtual events or augmented reality filters. Engage with micro-influencers for niche audiences and authentic brand connections. Experiment with innovative content formats such as short-form videos, live streams, and interactive storytelling. Utilize data analytics tools to track performance and optimize campaigns in real-time. Collaborate with influencers who align with brand values and engage in purpose-driven marketing initiatives. By staying agile and embracing new opportunities, you'll remain competitive in the ever-evolving landscape of influencer marketing.

Always keep tabs on what is out there. Influencer and social media marketing is always changing. Online courses are helpful but also make sure to reach out and speak with your peers about their experience.

While taking online courses, actively participate in course forums or community discussions. These platforms often host a diverse set of learners and experts. Sharing your insights and questions can lead to deeper learning and unexpected networking opportunities.

Several online courses offer in-depth knowledge of influencer marketing trends. Choose a course that aligns with your goals and budget. This allows you to learn at your own pace and gain practical skills.

O marketing de influência é uma área em constante evolução e para não se perder é essencial se abastecer de conhecimento. Seja mais participativo em palestras e workshops sobre o mkt de influência, que te ajudam se conectar com as últimas novidades do mercado. Participe de grupos de marketing de influência no LinkedIn para trocar ideias e se manter atualizado com pessoas conhecidas, ou não. Aproveite e entre em comunidades em outras redes focadas em marketing digital e influenciadores para também trocar ideias e experiências com diversas pessoas. Outra dica é que existem diversos especialistas do mercado que possuem newsletters, os assinantes recebem notícias e informações relevantes sobre o mercado de influência, semanalmente.

Participate in industry events, conferences, and webinars dedicated to influencer marketing. These platforms offer opportunities to network with experts, learn from industry insiders, and gain firsthand knowledge about new trends, tools, and techniques shaping the industry. Invest time in reading books, research reports, and industry publications that cover influencer marketing trends and insights. Look for reputable sources that provide in-depth analysis, case studies, and actionable tips to help you stay informed and ahead of the curve.

When attending events or webinars, try to connect with speakers or participants who share insightful contributions. LinkedIn is a great tool for maintaining these connections. Also, if possible, volunteer to be a speaker or contribute to panel discussions to establish yourself within the influencer marketing community.

No Brasil, pode-se acompanhar excelentes fontes de dados sobre marketing de influência e comportamento de uso de redes sociais através da MLABS, OpinionBox e Conversion. Se quiser dados mundiais do uso de tecnologia, recomendo o Global Report do site datareportal.com lá você pode filtrar por resumos regionais, global e vários recortes de assuntos como TRENDS, Social Media, Aplicativos e por aí vai.

As you read the latest books and reports, consider writing summaries or reviews and sharing them on your blog or LinkedIn. This not only helps solidify your understanding but also positions you as someone who's actively engaging with and contributing to the influencer marketing field.

Allocate resources to experiment with new influencer marketing strategies and tactics. Test different approaches, campaign formats, and influencer partnerships to gauge their effectiveness and identify what resonates best with your target audience.

Uma ferramenta que achei muito útil foi o aplicativo lançado em 2022 pela Play 9, o PlayNest. É uma rede profissional para Digital Influencer, onde eles conseguem reunir os dados de seus conteúdos e medir engajamento e alcance de todas as redes em um só lugar, facilitando ter insights para os próximos conteúdos, além de montar os Mídias Kits para apresentar às agências em poucos cliques. E com o adicional de possuir uma rede de profissionalização de influencers, que comumente é associado como um hobby e não como uma profissão, forçando muito deles serem autodidatas e autofinanciadores do próprio trabalho, levando muito mais tempo para começar a receber uma remuneração justa por seus conteúdos.

When experimenting with new influencer marketing strategies, document your process and results in case studies or blog posts. Sharing your experiences, both successes and failures, can be incredibly valuable to your peers and help you gain recognition in your field.

Trends can be overestimated. “The latest thing” can work for one brand and completely fail for another. Follow your close competitors to stay on top of what’s happening but be picky in what you test (use RICE scoring or alternative when in doubt where is best to allocate your time and resources).

Don't be afraid to experiment with different influencer marketing tactics. Test on a smaller scale initially to see what resonates with your audience and what kind of influencer partnerships generate the best results.

Certainly, failing to keep up and stay informed with the latest developments takes us out of the competition. To catch up on the latest trends in Influencer Marketing, explore industry blogs, attend webinars, and follow key influencers on social media. Engaging in online forums and networking with professionals can also provide valuable insights.

Nothing beats opening your phone and taking thirty minutes each day to see what trends come up and how platform users are actually engaging with videos. When I find a trend I love, I click on the sound and then see other videos using it. I also suggest following macro influencers to see what they're posting since they are trend leaders. Brooke Monk is perfect for this.

Trying to study trends and culture will always leave you behind. Stay active on relevant platforms, experiment with making content yourself (this is the best way to really stay on top of it), stop looking for others to fully keep you up to date. Trends evolve so quickly the only way to stay on top of them is to be a part of them.

Keep an eye on emerging platforms, technologies, and consumer behaviors that may impact marketing trends. Stay adaptable and open to evolving your strategies based on changing market dynamics and audience preferences. When I realized I was falling behind on marketing trends, I proactively sought out industry leaders and enrolled in an online course focused on advanced influencer marketing strategies. Additionally, I made it a point to attend influencer marketing conferences and webinars, where I gained valuable insights into emerging trends and innovative approaches. By combining theoretical knowledge with practical experimentation, I was able to catch up on the latest trends and integrate them into my marketing campaigns successfully.

Some other ways to get back on track: Online Courses & Workshops: Platforms like Coursera, Udemy, or specialized marketing academies offer courses on influencer marketing often covering the latest trends & providing practical knowledge. Networking: Join online forums, social media groups, or local meetups related to digital marketing. Engaging with a community gives you access to real-time discussions about what's new and what's working. Experiment: The best way to understand the latest trends is to dive in and experiment. Try out new platforms, engage with influencers, and monitor what's resonating with audiences. Analytics: Stay updated with the latest tools and technologies used for tracking and analyzing influencer marketing campaigns.