Let me start by admitting it’s challenging. You can prepare and present as well as possible, but still face limited engagement. Often, this isn’t directly related to the product or work itself. In cross-functional, in-person meetings, it’s easier; the challenge comes with virtual setups involving global teams across time zones. I address this by turning on my camera (without forcing others), having different people lead subtopics, and actively involving them during discussions. I also prep with senior leads on the respective teams to align conversations. Ultimately, it’s about appreciating the difficulty and striving to improve engagement.

A few things I have found have helped. 1. If you are using a virtual meeting, having people use hand gestures to raise their hand before speaking rather than just jumping in. 2. Being intentional about more voices in the room are heard. One way to do this is to ensure the same people are not speaking again and again. So if a person speaks, give space for others to speak before passing back to them. 3. Openly inviting others to participate. Being vocal about valuing everyone's opinion. Mentioning other people that you'd love to hear from and inviting their thoughts. 4. When feedback is offered, listening and not getting defensive or trying to dig in. If you do, it will often shut down those who may want to participate.

Creating an inclusive space for product planning means giving every team member a platform to contribute meaningfully. Beyond rotating facilitators, consider starting meetings by actively seeking input from quieter team members or those who may feel overshadowed. Set an example by asking thoughtful follow-up questions and acknowledging diverse perspectives. Tools are important, but the mindset is key, cultivate a culture where ideas are respected, not just heard. When people feel their voices are valued, engagement naturally follows, driving more innovative and balanced outcomes.