You're navigating conflicting stakeholder feedback on content strategy. How do you prioritize effectively?

Si je dois naviguer entre les commentaires contradictoires, je privilégie une communication transparente et une méthodologie structurée. J'organise des ateliers de co-création pour permettre à chacun de s'exprimer et d'identifier les points de convergence. Ensuite, j'établis une matrice de priorisation en fonction de l'impact de chaque idée sur les objectifs de l'entreprise et des ressources disponibles.

When navigating conflicting feedback, it's important that everyone understand where the different feedback is coming from, i.e. what's the rationale behind it. If it comes from different opinions, it might be possible to fill in the gaps in the knowledge. For example, there might be different opinions on how your target audience would behave. In that case, you could test it out on a small sample and see their reaction, then adjust your strategy accordingly. If it's not possible to fill in the gaps in the knowledge, you can at least agree on a procedure and criteria for prioritizing different feedback, making sure you stay aligned with the business strategy.

1. Understand the core value and "WHY" of the company. 2. Ask yourself: Does this content resonate with the company's WHY and the core value? 3. If yes, then KYC(Know Your Customer) Customers always tell you what the exact things are going on, on the market, if we are able to understand the signals. If everything is perfect then gather the data and convince everyone and ask: If it is not ok, then what is the mistake? Help me to find out.

1) What is your stakeholder's understanding of the strategy? 2) What are the common points of agreement and where are the points of conflict? 3) How does the strategy align with the priority of each stakeholder? 4) Can the feedback be classified according to a MoSCoW scale? 5) What is the impact of incorporating and dropping each point of feedback? These starting points could provide some potential insight into navigating such situations.

When I get conflicting feedback on content strategy, I just keep the main goals and audience in mind. I listen to everyone but I go with what makes the most sense for my goals and what my audience will connect with. It’s all about finding that balance and keeping things on track

Actively seek feedback from all stakeholders, including their specific concerns and suggestions. Use open-ended questions to encourage detailed input and ensure that everyone feels heard. Once you have gathered feedback, analyze it to identify common themes and areas of agreement.

Start by aligning all feedback with your organization's primary goals and KPIs. This provides a solid foundation for decision-making, ensuring that the content strategy directly supports business success. Simultaneously, consider the actual needs and preferences of your target audience. Prioritize feedback that addresses genuine user pain points and behaviors, as revealed through audience research and data analysis.

Everybody thinks they know how to create content. And can do your job. Do you write them off as intruders? No. Truly, everybody can do content. The difference between you and them is you've made it a career. See how you manage too many cooks on the broth. First, understand that they don't want to take your job but want to help you create content that drives results and they'll be proud to share. Then, gather feedback and organize them. Next, review them. Reach out to each contributor to understand their points and show them why their ideas may work or not. Finally, create a list of the viable ideas and run with them. Always embrace feedback. They give you access to points of view and ideas you may never think about.

Feedback from stakeholders and even co workers is an important step in arriving at a sound content strategy. Feedback helps you expand your thought horizon, look into options that you may have missed , fill in gaps that you never knew existed and may even help you optimise costs or enhance revenues.

Gathering feedback is key for a solid content strategy. To make sure, every stakeholder is heard, it makes sense to actively ask them to participate rather than just set up a meeting. That could be a open survey or a meeting, where everyone is tagged to share their part. From my experience this helps to get everyones POV rather than having the loudest team members and stakeholders sharing their feedback only.

Getting feedback from different people can be overwhelming, but here's a simple way to turn that input into actionable steps: - Encourage ideas by paying attention to what anybody has to say. Of course, each of these two perspectives has something to do with other and offers some value. - Identify common themes. If there are common ideas in the feedback use them to underscore important issues to be considered. - Act in a way that will allow you to advance welfare of most people. Which of ideas will create most value for your content among your audience? - It is effective to make changes according to the highly frequent comments. Ensure that everyone is on the same page regarding the plan, you should therefore discuss it with your team.

Once you have the feedback, structure it in a way that will help you make the most of it like placing it into different buckets viz constructive / negative or research based / non research based, doable / not doable , qualitative/ quantitative etc. Map it with your goals to establish relevance. Amidst all the clutter, you may be able to dig up nuggets of gold / valuable insights that will strengthen your strategy.

It's important to be realistic about the resources that are available to you. You may not be able to implement all of the tasks that stakeholders suggest. It's important to prioritize tasks that are most likely to achieve your goals with the resources that you have. Prioritization is not a one-time event. As your business objectives and content strategy evolve, you will need to reassess your priorities and make adjustments accordingly

Provide specific examples of how your prioritization decisions will help to achieve your business goals. This will help stakeholders to see the value of your decisions. After you have communicated your prioritization decisions, follow up with stakeholders to see if they have any questions or concerns. This will help to ensure that they understand your decisions and are supportive of your content strategy.

When navigating conflicting stakeholder feedback, prioritize by focusing on your core objectives first. Identify which feedback aligns best with the strategic goals and long-term vision of the project. Then, adapt and evolve your approach by integrating the most relevant insights while staying flexible to changes. This may mean revisiting your strategy and making adjustments that reflect new priorities, but always keeping the bigger picture in mind. Effective prioritization involves balancing stakeholder needs with the overarching goals, allowing you to adapt while maintaining a cohesive and successful content strategy.

Operating the content strategy means that you are the one gathering feedback, prioritizing it and meeting business goals. But it does not mean that your are the one that set up a strategy that is cut in stone rather than you are still learning on the way. So from my experience, it helps to make sure everyone involved understands that this is an iterative process where we adapt the strategy when needed and stakeholder feedback that was not prioritized in the past might become a top priority in the future.