You're negotiating with a potential copywriting client. How do you determine the ideal rate to propose?
When negotiating with a potential copywriting client, it's essential to propose a rate that reflects your skills and meets their needs. Here's how you can determine the ideal rate:
What strategies do you use when setting rates for freelance projects?
You're negotiating with a potential copywriting client. How do you determine the ideal rate to propose?
When negotiating with a potential copywriting client, it's essential to propose a rate that reflects your skills and meets their needs. Here's how you can determine the ideal rate:
What strategies do you use when setting rates for freelance projects?
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Me: What's your budget? Them: ? Me: The amount you are willing to spend to receive a quality outcome? Them: ? Me: $1,000,000. Them: That's too high. Me: Oh, you do have a budget.
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Bob Perfect
Comedian, writer, podcaster, and cultural curator specialising in live music and comedy.
I have a simple method of determining my rate. I look at the potential client's footwear and adjust my rate according to the value of their kicks.
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After 15 years of doing this, I tend to estimate fairly accurately how long any given project is going to take (based on studying brief material provided, doing outside research, preparing a first draft, and making any necessary adjustments). My rates are calculated on a full-day or half-day fixed basis. While I make every effort neither to over nor under-estimate, I am straightforward with my clients that it is only an estimation and adjust accordingly once the project is completed.
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There is no standard price. It all depends on the project scope. Just make sure to set an amount that you would like to make in an hour and then quote the amount to the client according to the time you'll be spending on the project. Let's says you want to make $15 in an hour. Now the client wants you to write a web copy of around 1000 words that's going to take around 2.5 hours. In that scenario, you can give a quote for $40 dollars (the amount according to the formula is $37.5, but give them a round-off number. You can then reduce it by $5 to have some leverage in negotiating the rate and still get $35 for your effort.) This will allow you to hit your goals.
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Client: What’s your rate? Me: That depends, are you after a snack, a meal, or a full buffet? Client: Huh? Me: Snacks are quick fixes, meals are solid strategies, and buffets? That’s where I serve up everything your brand needs. What’s your appetite?
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