You're preparing for a content strategy interview. How can you show off your analytical skills?

Knowing your interviewer's content goals lets you easily explain how you've influenced these metrics. Think: Do they need you to drive traffic, grow conversions, or create a high-volume of content? Say their primary goal is 'conversions.' Then give a S.T.A.R. example about you drove this metric, like this: Situation: My company lacked blog content on one of our key competitive features. Task: I did SEO keyword research and worked with product marketing to identify new blog topics. Action: I wrote 6 blog posts and measured the conversion events in Google Analytics over 6 months. R: These posts had 40% higher conversions than average, helping us to generate new leads.

In a content strategy interview, showcasing analytical skills is crucial. Start by discussing how you'd analyse audience demographics, behaviour, and preferences using tools like Google Analytics or social media insights. For example, you might demonstrate how you'd identify key demographics for a client's product, then tailor content accordingly. Discussing data-driven decision-making processes, such as A/B testing or keyword analysis, further highlights your analytical prowess. Mentioning past experiences where analytical insights led to successful content campaigns strengthens your case. illustrating a holistic understanding of how data informs content strategy showcases your analytical acumen and impresses potential employers.

• Optimisez l'utilisation des métriques : Ne vous contentez pas de suivre les indicateurs classiques. Pensez à comment chaque métrique s'intègre dans une vision globale de la performance. Par exemple, associez l'engagement à la conversion pour comprendre le véritable impact du contenu. • Analyse comparative : Comparez les performances de votre contenu à celles de vos concurrents ou aux benchmarks de l'industrie. Cela offre un contexte précieux pour évaluer votre succès et identifier les domaines d'amélioration.

Feedback : intégrez des mécanismes de feedback dans votre contenu pour recueillir directement les impressions des utilisateurs. Cela peut prendre la forme de sondages, de commentaires ou de sessions de feedback.

Another way to showcase your analytical skills is to describe your content strategy process in detail. How do you conduct research, define personas, map user journeys, audit existing content, create content plans, and implement content governance? How do you use data to inform each stage of your process, and how do you validate your assumptions and hypotheses? How do you communicate your findings and recommendations to stakeholders and collaborators? How do you document and report your results and learnings? By showing your process, you can demonstrate your ability to think critically, logically, and strategically about content.

This is where a content audit comes in handy. You need to know what type of content has been published, how it has been received (engagement, traffic, bounce rate, conversions, etc.), and which messaging themes are working for which target audiences or personas.

Utilisez un cadre analytique structuré, comme SWOT (Forces, Faiblesses, Opportunités, Menaces) ou les 5 forces de Porter, pour décomposer systématiquement les problèmes et identifier les solutions. Ensuite, proposez un plan d'action qui inclut des étapes claires et des indicateurs de succès.

What do you want to achieve with your content? Is it brand awareness, lead generation, increased sales, or something else? Who are you creating content for? Understanding their demographics, interests, and pain points is crucial for crafting content that connects with them. What kind of content will you create? This could include blog posts, articles, videos, infographics, social media content, email newsletters, etc. Where will you publish the content? This could be the website, social media platforms, email marketing, influencer partnerships, etc. How will you track the success of your content?

Formulez des questions qui démontrent une compréhension profonde des défis business de l'entreprise. Par exemple, demandez comment la stratégie de contenu s'aligne sur les objectifs globaux de l'entreprise.

Engagez-vous dans un apprentissage continu, que ce soit par des formations, des webinaires ou des conférences, pour enrichir votre compréhension des tendances et des meilleures pratiques.

Les tendances évoluents tellement vite qu'il est essentiel de se former continuellement, de regarder de nouveaux formats/concepts, sur les réseaux, etc ...