You're preparing for a content strategy interview. How can you show off your analytical skills?
Content strategy is a field that requires a combination of creative and analytical skills. You need to be able to plan, produce, and measure content that meets the needs of your audience and your business goals. But how can you demonstrate your analytical skills in a content strategy interview? Here are some tips to help you impress your potential employer.
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Showcase data-driven examples:During the interview, describe how you've used metrics like traffic and conversions to create or adjust successful content. This illustrates your ability to make informed decisions.
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Ask insightful questions:Probing into the company’s content strategy shows curiosity and can reveal your understanding of content goals and measurement systems.