You're a sports management professional who needs to streamline ticketing. What's the best tool for the job?

I agree with on-line! Although the older generation may push back, the ease of distribution, redistribution, and tracking of ROI for the stakeholder is a critical benefit.

Selecting the perfect ticketing solution depends on your organisation's size, ticket volume, complexities of ticketing needs, integration with existing systems, and – crucially - your budget. Considerations: -Integration capabilities with existing tools (CRM, access control). -Ability to tailor the ticketing experience to reflect your brand and event requirements. -Customer support for your team and ticket purchasers. -Insights and data tools to understand sales trends and customer behaviour, enhancing future events. -A clear grasp of the pricing structure to ensure affordability. -Seek demos to understand how a solution meets your requirements. There rarely is one perfect solution, but there are plenty of recommendable ones out there.

Online is really the only way to go. We have a lot of “flip phones” in a few of our markets within the UFL, and even there with coaching they can figure it out. It’s such an easier experience for the user. And the data control, access control, and the overall ability to do what’s necessary with the tickets and be as fluid as possible if you’re not in a sold out situation so far superior to the old paper method. It also helps with distribution at the end of the day is where the market is headed, which is one platform secondary and primary blended together and we’re almost there. Online is the now - not the future

Deciding between online, offline, or hybrid ticket sales hinges on understanding your audience and event dynamics. Online sales offer broad reach, cost efficiency, real-time data, and convenience, catering to tech-savvy customers. However, offline options remain relevant for local, niche events, or those with security or fee concerns. Opting for a service that seamlessly integrates both channels maximizes accessibility and data cohesion, ensuring a tailored approach that meets diverse customer preferences and event needs.

Although the trend is obviously going for online, considering online vs offline without considering the targeted market(s) is not possible : who are your customers? Where are they from? What are their habits? If you are an organiser with recurring events in the same venue, you will be able to take a decision and transition towards it (usually removing offline step by step) while managing the change with your fans. Talking with your fans will ease all the decisions

Customization plays a pivotal role in reinforcing brand identity and engaging your audience effectively. Opt for ticketing services that offer extensive customization options for tickets, websites, and apps. This includes adding logos, images, colors, fonts, and layouts to align with your brand aesthetics. Furthermore, prioritize services that allow you to create your domain name and URL, ensuring a seamless, branded experience for customers. Avoiding third-party ads or redirects maintains professionalism and enhances user experience, fostering trust and loyalty among attendees.

Incorporating full customization and branding within the ticketing framework extends beyond traditional concessions, transcending mere discounts on food and beverage offerings. It entails the creation of immersive experiences that resonate with the tournament's ethos, elevating its brand value to new heights. From exclusive access passes to coveted pitch-side privileges, the spectrum of possibilities extends to offering unique experiences such as live radio broadcasts and behind-the-scenes tours. By curating such bespoke offerings, sports tournaments can establish themselves not just as events, but as iconic experiences deeply ingrained, thereby solidifying their position as premier destinations within the sporting landscape.

The look and feel of the tickets remains an important aspect in the customization and branding element of today's match tickets. Today's matchday tickets need to offer much more than just been for access. It has to be a ticket to an experience covering the match itself, pre and post matchday activities.

Customization and branding in the sports ticketing space is incredibly important for organizations looking to maximize revenue and retention. Choosing a solution that has built-in A/B testing can expedite the process of optimizing CTA Call to Action buttons and resulting conversion offerings.

Vertical integration is definitely the best option to implement and customize our digital ticketing ecosystem. Perfect balance between the tech development and the look and feel of the platform. The more flexible and intuitive the interface is for the customer, the more engagement level and further side services in the system will be reached. Branding is also fundamental, not only to achieve and apply to the commercial targets, but also to wrap in all the global event brand strategy, across the several digital platforms stored under the main ticketing ecosystem (website, app, newsletter, etc).

Talking about features is an endless story, that will be already outdated by the time you finish telling it. You need core features to deliver your operations, but what you need most is a system capable of evolving and a provider that is reactive and constantly improving its solution. The best provider of today could easily be the worst of tomorrow if the system does not evolve and adapt to the constant changes in technology, behaviours, journeys... Go for the provider that meets your requirements now and will be able to meet them and outpass them tomorrow.

In my experience all of the above are important but it’s also extremely important to not over complicate this. Focus on clarity for the user (fan and sports org operator), speed and insights. It’s hard to go wrong if you stick to those fundamentals and work on consistency.

When choosing a ticketing service, tailor your decision to match the scope and needs of your events. Prioritize features like secure payment processing, flexible pricing, and automated confirmation emails. Ensure a mobile-friendly interface and robust event management tools for seamless user experience and efficient organization. Look for additional features such as social media integration, ticket scanning, and customer loyalty programs to enhance event promotion and attendee satisfaction. Opt for services that offer comprehensive customer support to address any issues promptly, maximizing the success of your events.

Alll is important and would be needed to enable a full scale customer journey. But it will be very complex and will definitely kill simplicity. It must be clear for user/customer where in the sales process he is. Most of the time they just want to buy tickets for the event/game. Would suggest to keep focus on simplicity and security. Also use existing technology on their mobile devices and not forcing them to download apps to store a simple ticket for a one time event they want to attend.

Again - it really depends on the event and target audience. Also, do not forget - more features and options the system provides, more internal resource to manage and use them you have to allocate. Every ticket system provider will try to sell you their features cause that’s their only USP, since the core of ticketing is the same.

Pricing and fees is the final step in the decision making process. Understanding of the market and audience behavior is the key while selecting a ticketing platform. Wrony priced tickets can lead to major revenue losses, for instance lower ticketing cost for a market with higher demand and interest for sports event can lead to serious revenue leakage, on the other hand if tickets are over prices and not aligned with the consumer behavior, it can lead to low stadium attendance. I spend most of my time discussing with the partner about their understanding of the market. Commsion fees is the matter of negotiations, which is the last step of the process.

When evaluating ticketing services, thoroughly examine pricing structures to align with your budget and requirements. Compare flat fees per ticket versus percentage-based charges, considering additional fees for features like customization or marketing. Beware of hidden costs such as setup or cancellation fees. Assess the overall value and quality of the service in relation to its pricing, ensuring a favorable return on investment. Striking a balance between affordability and functionality is key to selecting the optimal ticketing solution for your events.

The process I would follow to understand ticketing is as follows: 1.Market and Audience Understanding: The initial and crucial step is to comprehend the market and audience when selecting a ticketing platform. 2.Alignment with Consumer Behavior: Ensure that the chosen platform aligns with consumers' needs to avoid issues such as overpricing and revenue leakages. 3.Role of Discussions: Allocate ample time to engage in discussions with partners to enhance the understanding of the market. 4.Pricing and Commission Negotiations: Pricing plays a pivotal role in the decision-making process, and commission fees are subject to negotiations at a later stage in the process.

Definitely fees and charges for the platform is important. But more even, speed in the transaction, allowing all cards and banks to operate, to have a pay cash option and refunds.

El precio de un evento va en capacidad de las experiencias proporcionadas a los fans, el impacto en la imagen de la marca, como aumentar la visibilidad, fomentar la participación del público o impulsar ventas. Evaluar estos aspectos contribuye a determinar el éxito y la efectividad de un evento. Y es importante tomar en cuenta el objetivo. No es lo mismo el precio de un partido de ronda preliminar al de una final lógicamente.

For streamlining ticketing in sports management, utilizing Ticketmaster is a highly effective choice. Ticketmaster offers a comprehensive platform that enables easy online ticket sales, seat allocation, and integration with various payment gateways. Its user-friendly interface caters to both event organizers and attendees, facilitating seamless ticket purchasing and management. Additionally, Ticketmaster provides robust analytics and reporting tools, aiding sports management professionals in tracking sales trends and making data-driven decisions. The platform's widespread popularity and reliability make it a top choice for efficiently managing ticketing processes in the sports industry.

For streamlining ticketing in sports management, Ticketmaster is a top choice. With its robust platform, it offers comprehensive features for ticket sales, pricing flexibility, real-time data analytics, and seamless integration with venues. Its extensive network and customer support ensure smooth operations, enhancing the fan experience while optimizing revenue generation for sports events.

Tickets are a great opportunity for tokenization. Create NFTs of each individual ticket to prevent duplication and fraud. NFTs allow for a more efficient processing as well as create great memories - which a normal ticket cannot.

Whilst Ticketmaster has it advantages a platform like @INTIX has some key attributes that Ticketmaster does not. INTIX offers all the same functionality as Ticketmaster however provides instant access to purchase funds as payments are made. Additionally, the purchase process is branded to the organisation so no ticketing branding plastered all over purchase process. finally there is very little real-time access to fans from ticketing data (reporting post event yes) but no ability to real time market to fans in the venue.

A tool/app similar to Air Scanner, which gives you the best rates/quotes for the event from different sources from around the world would be a game changer. This would also help the consumer to get to know about the facilities provided and what differentiates the companies.