You're starting a business in event production. How can you make sure it stands out from the crowd?

1 Define your niche

Before you start marketing your services, you need to identify your target market and your competitive edge. What kind of events do you specialize in? What is your style and approach? What are the needs and preferences of your ideal clients? How can you differentiate yourself from other event producers in your area? By defining your niche, you can focus on your strengths, attract the right customers, and avoid wasting time and resources on irrelevant or saturated markets.

2 Build your portfolio

One of the best ways to showcase your skills and experience is to have a portfolio of your past and current projects. A portfolio can help you demonstrate your creativity, quality, and professionalism to potential clients and partners. You can create a website, a blog, a social media account, or a digital portfolio platform to display your work. Include photos, videos, testimonials, and case studies of the events you have produced or contributed to. Highlight the goals, challenges, and outcomes of each project, and how you delivered value and satisfaction to your clients.

3 Network and collaborate

To grow your event production business, you need to build and maintain a network of contacts and collaborators. These can include event venues, suppliers, vendors, sponsors, media, influencers, and other event professionals. Networking can help you find new opportunities, referrals, recommendations, and insights. You can attend industry events, join online communities, participate in forums, and reach out to people who share your interests and values. Collaboration can also help you expand your services, improve your quality, and reduce your costs. You can partner with other event producers who have complementary skills or resources, or outsource some tasks to freelancers or agencies.

5 Keep learning and improving

The event production industry is constantly evolving and changing. To stay ahead of the curve, you need to keep learning and improving your skills and knowledge. You can follow the latest trends, best practices, and innovations in your niche and in the broader event industry. You can also seek feedback from your clients, attendees, and collaborators, and use it to identify your strengths and weaknesses, and to improve your services and processes. You can also enroll in courses, workshops, webinars, or certifications to update your skills and qualifications, and to demonstrate your credibility and professionalism.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?