Last updated on Jul 22, 2024

You're torn between organic and paid social media efforts. How do you decide for maximum impact?

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Navigating the social media landscape can be like steering a ship through foggy waters—you need to know when to rely on the natural wind (organic efforts) and when to power up the engine (paid efforts) for maximum impact. Organic social media refers to the free content you post on your profiles, such as status updates, photos, videos, and stories that naturally reach your followers. Paid social media, on the other hand, involves spending money to have social networks broadcast your content to a wider, targeted audience beyond your followers. As you ponder the best course for your brand, it's crucial to understand the strengths and trade-offs of each approach to make an informed decision.

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