100 Thieves

Vision isn’t about seeing what exists—it’s about building what doesn’t. Yet. Oakley x 100 Thieves. 03.21.2025.

See y'all there.

💥 Announcing 40 Clubs Selected for the EWCF $20 Million Club Partner Program, Uniting over 300 Million Esports Fans Worldwide 🏆Our industry-leading initiative, designed to promote the sustainable growth of esports organizations, offer participating Clubs up to $1 million in funding to expand their brand and grow their global audience through innovative content and marketing campaigns leading up to and throughout the Esports World Cup 2025. Since 2023, the EWCF has supported esports Clubs with a strategic funding model that contributes to the financial stability and brand growth for Club program members. In 2025, the Program will focus on global fan expansion across all borders and games through impactful storytelling and creative campaigns. 🌍Leveraging EWCF support, the 40 Partner Clubs, collectively reaching over 300 million fans, will drive global growth through content and fan experiences,  including behind-the-scenes production, player documentaries, and live fan interactions that strengthen community connections, amplify EWC narratives, and foster Club-driven innovation. With this year’s focus on high-growth regions, the Club Partner Program represents a truly global roster, including six Clubs from China, alongside additions from rapidly expanding markets like Japan, India, and LATAM. The full lineup of Clubs, in alphabetic order: 100 Thieves, All Gamers, Bilibili Gaming, Cloud9 Esports, Inc., Edward Gaming (EDG), EVOS Esports, FaZe Clan, Fnatic, FURIA, G2 Esports, Gaimin Gladiators, Gen.G, Gentle Mates, HEROIC, JD GAMING, Karmine Corp., Movistar KOI, LEVIATAN, LOUD, MOUZ, Natus Vincere, Ninjas in Pyjamas, ONIC Esports, POWR, REJECT, S8UL Esports, Sentinels, T1 Entertainment & Sports, Team BDS, Team Falcons, Team Liquid, Team RRQ, Team Secret, Team Spirit, Team Vitality, Twisted Minds, Virtus.pro, Weibo Gaming, Wolves, ZETA DIVISION. “The EWCF Club Partner Program is a cornerstone of our mission to build a sustainable future for esports Clubs worldwide while creating opportunities for organizations from some of the world’s fastest-growing markets”, said Faisal Bin Homran, Chief Product Officer at the Esports World Cup Foundation. "This year’s 40 partnered Clubs represent a diverse and dynamic cross-section of global esports, spanning legacy organizations, rising stars and global powerhouses that collectively define the rich history and the rapidly evolving future of the industry. By investing in their growth, the program will enable Clubs to expand their audience and reach, strengthen their brands, and gain greater visibility through fan-first content, shaping the future of esports as a global sport and mainstream entertainment." #EsportsWorldCup #EWC2025 #esports #gaming

🚨 100 Thieves Enters Marvel Rivals 🚨 We’re excited to officially announce our entry into Marvel Rivals with the signing of one of the most dominant teams in the space — the roster formerly known as Mutants. Presented by Lexus, this squad has already made a name for themselves as the team to beat. In their first tournament under the 100 Thieves banner, they took 1st place at Fight Night, continuing their winning ways. "Marvel Rivals is a once-in-a-generation title. We struck hard and decisively with this roster, and we’re fired up to be part of this new competitive frontier." – Matthew “Nadeshot” Haag, Founder

100 Thieves x LISA We just wrapped an incredible five-day pop-up and fan experience at the 100 Thieves Compound in LA, where we welcomed thousands of fans to celebrate gaming, music, and culture. Partnering with TADA Entertainment, we created an interactive space that brought the community together. One of the biggest highlights? 50 lucky fans scored an exclusive meet & greet with LISA, where they got to ask questions, hear behind-the-scenes stories about White Lotus, and learn more about her creative process while developing her first solo album. The energy in the room was unreal, making for an unforgettable experience. Huge thanks to everyone who came through and made this event a success. More to come. 🔥 #100Thieves #TADAEntertainment #LISA #WhiteLotus #FanExperience

Introducing the Lexus Studio, the home of 100 Thieves content.

We’re coming off an eventful weekend filled with esports across multiple titles: League of Legends (LTA), Call of Duty (CDL), and Apex Legends (ALGS). Although we didn’t achieve the results we were aiming for, we saw some historic performances and record-breaking viewership to major wins and top-seed placements. - LA Thieves made a historic run to the Grand Finals of Major I in Madrid. Though they came up just short, pushing the Championship to Map 11 in Game 7 proved the incredible skill, passion, and determination of this squad—especially considering they’ve only been playing together for a couple of months! - The tournament pulled massive viewership, averaging 113K viewers with nearly 4M hours watched. LA Thieves delivered two of the most-watched matches, peaking at 213K and 170K viewers—impressive numbers, especially with matches starting as early as 7 AM PT due to the European time zone. - The team also dropped their alternate adidas Championship Sunday jersey, which came close to breaking a single-day sales record. - 100 Thieves League of Legends team had a dominant weekend, securing 1st seed in North America heading into the Spring Split and locking in 1st seed in Brazil. - 100 Thieves Apex competed in Japan for the ALGS, another huge event with massive viewership. The tournament averaged 175K viewers and peaked at 540K. - 100 Thieves collaborated with Crazy Racoons, the top esports organization in Japan to launch a limited-edition capsule. Such an epic weekend for 100 Thieves, our fans, and the esports community. If you are interested in watching our esports teams play, visit our website (100thieves.com/schedule) for our newly released esports calendar.

A heartfelt thank you to Crocs for your generous donation and unwavering support during such a challenging time. Your partnership and commitment to helping those impacted by the Los Angeles fires are truly inspiring and deeply appreciated.

Proud to unveil our new 2025 adidas x 100 Thieves jersey—our official primary jersey and the perfect kick-off to our second year of partnership with adidas. This drop is extra special, with a portion of the proceeds going to the American Red Cross to support those impacted by the Los Angeles fire. Huge thanks to our partners— Lexus AT&T, Higround and Neuro for making this possible. More exciting drops are on the way, stay tuned! #100Thieves #adidas #LAstrong

Los Angeles is our home, and we continue to pray for our city and are committed to finding opportunities to help those in need. We’re proud to announce the launch of a limited-edition charity capsule that can be purchased at 100thieves.com, with 100% of the profits being donated to support these incredible organizations: Baby2Baby Los Angeles Fire Department Foundation Entertainment Industry Foundation Every purchase directly contributes to vital relief efforts, from aiding families in need to supporting first responders and rebuilding affected communities.