100 YARDS

AI Killed Old-School Marketing. Are You Ready for What’s Next? The very idea of a ‘company’ - how it is built, who/what works there, how it is constructed - is going to radically change in the next 10 years. With that, so will marketing and how we think about the role it plays in the enterprise. Because AI is having such an immediate impact on marketing today, our guess is that marketing will be at the front line of this change. We say, get ahead of it today. If your org is still building slow, full-time marketing teams to handle it, you might already be behind. Marketing today isn’t about headcount; it’s about impact. It comes down to three things: • A compelling brand expression—your company’s best self, creatively and consistently presented.    • A smart channel strategy—showing up where your audience is, not just where it’s convenient.   • A full-funnel reporting system—reliable data that connects marketing to revenue, not just vanity metrics. You don’t need a costly, full time marketing department—you simply need a team of good executors to execute who can get strategic when the moment demands (product-market fit issues, growth to new verticals or geographies, something not working). We believe in the value of marketing. To inspire. Drive growth. Guide company strategy. And communicate effectively. How is your company adapting? Share your thoughts below. Or, reach out to me personally. Happy to chat.

When it comes to driving company growth, the partnership between the CFO and CMO is essential. Explore how these two roles complement each other like two sides of the same brain, aligning financial strategy with creative vision: https://lnkd.in/gqudNxXP #Leadership #CMO #CFO #BusinessGrowth

This Thanksgiving week, we are thankful for: 1️⃣ Clients who trust the process. 2️⃣ Campaigns that go viral (on purpose). 3️⃣ Brainstorm sessions with just the right amount of chaos. 4️⃣ That no one suggested using papyrus font this year. Happy Thanksgiving from the team at 100 YARDS! We hope everyone enjoys the holiday weekend.

The Urgency of Marketing Leadership in a Fast-Paced Market In today’s competitive landscape, we all know the market waits for no one. Demand is fickle, competitors are hungry, and your board wants results yesterday. Before rushing into hiring a full-time CMO, consider the hidden costs—salary, benefits, onboarding, and the time it takes to see results. You may be asking yourself……. what are other options? That's where we come in. Outsourced CMO services offer a solution that brings immediate expertise and flexibility, allowing you to pivot quickly and effectively in response to market changes. Have questions? Don't hesitate to reach out. If interested, learn more in our latest blog post: https://lnkd.in/g8GNGVV4

Humans vs. ChatGPT: Who wins the demand gen battle? 🧠🤖 In today’s fast-paced marketing world, AI is shaking things up, but can it really replace your team? We ask our team and AI, “𝙒𝙝𝙖𝙩 𝙞𝙨 𝙤𝙣𝙚 𝙚𝙢𝙚𝙧𝙜𝙞𝙣𝙜, 𝙣𝙚𝙬, 𝙞𝙣𝙩𝙚𝙧𝙚𝙨𝙩𝙞𝙣𝙜 𝙞𝙙𝙚𝙖 𝙧𝙚𝙡𝙖𝙩𝙚𝙙 𝙩𝙤 𝙙𝙚𝙢𝙖𝙣𝙙 𝙜𝙚𝙣/𝙘𝙪𝙨𝙩𝙤𝙢𝙚𝙧 𝙖𝙘𝙦𝙪𝙞𝙨𝙞𝙩𝙞𝙤𝙣?" to compare their answers... Here’s what we got: https://lnkd.in/g2eth28b

🎃 Is Your Marketing Strategy Haunted? 🎃 You might be dealing with a ghost problem if: 🕵️♂️ Campaigns vanish without a trace 🍬 Leads go cold faster than the Halloween candy aisle on November 1st 👻 Content ideas rise from the dead… year after year Don’t worry, you’re not alone! Give us a call if you need help busting those marketing ghosts and bringing your strategy back from the crypt! 🪄 Happy Halloween from the team at 100 YARDS! 🧛♂️💼

Why Go Outsourced? 💡 The Value of CMO Services: As a growth-stage company, the pressure to fill a marketing leadership role quickly is palpable. Before making that hire, have you considered the full financial impact? When you break it down, a CMO's base salary often ranges from $250k to $500k, but when you factor in benefits and bonuses, costs can easily reach $1M. By opting for outsourced CMO services, you can access a diverse team of experts, and reduce overhead while maintaining strategic oversight -- saving you time and resources. Interested in learning how an outsourced CMO service like 100 YARDS can work for you? Get in touch to walk through what you need, and how we can help.

Considering the best way to fuel your company’s growth? 📈 Hiring an outsourced CMO team can provide the strategic expertise and flexibility your business needs—without the overhead of a full-time hire. In our latest blog, we explore how outsourcing a CMO can drive revenue, enhance agility, and optimize your marketing investments. Discover why it might be the smarter choice for your business: https://lnkd.in/g8GNGVV4 #CMO #OutsourcedCMO #MarketingLeadership #BusinessGrowth #StrategicMarketing

Co-founder of 100 YARDS, Josh Mait, is very passionate about his iPhone home screen and it got us thinkin'. 📲 What does your phone home page look like? Why is it configured/organized the way that it is? Why is 𝙮𝙤𝙪𝙧𝙨 the best? We challenge you to drop a comment below sharing a screenshot of your home page and the "𝙬𝙝𝙮" behind it. 🤓⬇️

Us with our designers after version 7 came back with "just a few more tweaks...."