River Radio

Ever have an epiphany that your strategy didn't align with your vision? Our radio station just wrestled through this revelation and wanted to share. As a faith based, non-profit, we do fundraising – and because we are a radio ministry, our fundraising is on the air and we invite our listeners to give. For many years, our strategy has been raising money against goals, essentially every 30 minutes. We share a goal, tell people to give NOW to hit our goal, then we ask, plead, beg, cajole the audience for 10-20 minutes until we hit the goal. It sounds a little circus-like, but has generally been effective...in hitting goals. However, it is a big turn-off to those that have already donated or those that don’t want to donate. AND, the focus is on raising money, which is NOT the mission of our organization. When recently confronted with this reality, we were encouraged to focus on our mission – Showing People Who Jesus Really Is, and telling the stories of how we were actively doing that in the lives of our listeners. We have a TON of those stories. Ultimately, people don’t give to a goal, even though we have trained them to, and we had mixed in some missional stories. People, however, do give to a cause and a reason – a “why.” So this week, during our on air fundraiser, we are doubling down on the stories of listeners telling us WHY they love our station, what it does for them and why they give, and we are asking others to join in the mission. The ask has an entirely different feel. More mission driven and not goal driven. Is it as effective? Time will tell. But it is more authentic (one of our core values) and who we want to be, not what we want people to do. Look at your mission and vision. Do your strategies align with them? Do you need to rethink and tweak or overhaul? Love to hear your thoughts. This is a big step of faith for us. But it is an alignment check we needed.

Grateful we can play a small role in people's stories like Amanda ❤️

It’s a THINKING CAP…it helps me think of ways to connect local business owners to new customers while etching their brand deeper and deeper into the minds people that will need them someday! #MoveForward #BeHeard

Our President/CEO Bill Montgomery will be speaking at Roy Hall Jr.'s leadership conference 👀

Big thanks to International Center for Creativity for inviting us to their career event! Always a pleasure getting to talk to soon to be young professionals 😊

🚨ANNOUNCEMENT TIME!!!🚨 You can now have the show you always wanted for your listeners (but never thought was allowed)! We would LOVE to partner with you in bringing friends, fun and faith to your community in an exciting and unique way! Hit us up for deets on how to get The River Morning Show with Josh, Chad, and Hannah on your station! https://lnkd.in/gDSbyQcK

And that’s a wrap! 🙌 #WinterJam24 was a blast 🔥. We’re already counting down ⏰ the days until next year! Next up! Riverfest! Get your tickets today — https://lnkd.in/d4AUbCUN

It’s amazing how a small group can make such a BIG impact! Grateful for the opportunity to partner with our friends from River Radio | 104.9 | 89.3 | 90.9 and Lifeline Christian Mission for our partnership meal packing event. Through the generous support of our community volunteers, 3,312 meals were packed and will be distributed locally to families in need. A huge thank you to all of our community volunteers who graciously donated their time and to Lifeline Christian Mission who’s mission makes such a large impact locally and acrossed the world. Dean Koller Jack Kahaian #communityimpact #communitypartnerships #generosity #impact #ilovemyjobatthrivent

We love when we get to do something a little goofy with some of our favorite artists! Find out Noah Schnacky & Naomi Raines beige flags, and see just how crafty they really are on our latest episode of Artists & Crafts! 👇

Don’t know about your workplace the last few years, but here we’ve had some disagreements. And speaking candidly, some of my co-workers opinions are just plain wrong…and offensive. And, here’s the shocker, they believe the same thing about mine! “You can CHOOSE to be ‘unoffendable.’” That’s how the book by Brant Hansen, Unoffendable, begins. And having read it, I still live like I’m skeptical. So what better way to challenge my thinking than to take our entire team at River Radio | 104.9 | 89.3 | 90.9 through the book study over the next 6 weeks during our “Mandatory Chapel” (Yeah, our work has a mandatory chapel. We don’t sugar coat it. It’s called Mandatory Chapel). Somehow, we have to find a way to work together, accomplish goals that are way bigger than us, and do it in a spirit of cooperation and unity. The reality is, we get along here decently well. But most of our challenges stem from working with people. So why a team book study? It promises a few things we need: - Getting freedom from anger that isn’t destructive. (HINT: starts with forgiveness) - Addressing injustices in life better WITHOUT anger. - Letting go of our “right” to be offended can actually reduce stress and simplify our entire lives. This concept really challenges me. But I believe that if we practice what it says together, we will all live better lives at work, at home and in our community. And we will also do a WAAAY better job of showing people who Jesus really is. And that just happens to be our mission.