1201 Partners

1201 Partners

Retail

Minneapolis, Minnesota 337 followers

Are you searching for ways to outpace your competition?

About us

What do many businesses do that they need to avoid? Focus too narrowly on their competition. By focusing instead on three key elements, almost every business can surpass their competition. What are those key elements? #1 - Who is your end-user and what problem do you solve for them? Add to this an assessment of how their current solution works and how yours provides some sort of superior outcome. #2 - Who is your buyer? Who actually will write the PO and the check to secure your product or service? This group tends to have different needs or problems than the end user and you should make sure you understand and can answer for those needs (along with your "better mousetrap" pitch). #3 - Who is the main influencer? There are the people that are often out of site at first glance. They have a quiet voice in meetings but behind the scenes can wield great power. Highlighting them and their desires or reluctance and you can remove another roadblock in your path. #1 is the Emotional Buyer and #3 is the Rational Buyer (#2 is a unique blend of the two) and your job is to create both an emotional response with all three and provide the rational support needed to close the deal. How to do this? This is the secret sauce - the unique blend of Sales Process and Marketing Storytelling that can help you stand out from your competition - and view them as a source of information but no longer a source of worry. If you want to build a better narrative to help you stand out from the crowd then let's talk. It is amazing how good you could be if you had the best direction to grow. Contact Information: cespelien@gmail.com (612) 845-0064 Together we can change the world - or at least your corner of it.

Industry
Retail
Company size
1 employee
Headquarters
Minneapolis, Minnesota
Type
Privately Held
Founded
2003
Specialties
Marketing, Marketing Strategy, Company Strategy, Business Process, Planning, Pricing, Sales Operations, Consulting, Coaching, and Branding

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