Google's response to allegations of ad placements on inappropriate websites has been swift and decisive. A temporary measure was put in place allowing advertisers to opt out of the Search Partner Network (SPN). Now, Google is considering implementing additional brand safety controls for Performance Max (PMax). Advertisers need assurance that their ads will not be placed alongside inappropriate content, and Google is taking steps to ensure this does not happen. #GoogleAds #BrandSafety #DigitalMarketing #marketingagency #ppc #marketingnews #smallbusinesses #paidmedia
180 Marketing Specialist
Marketing Services
Los Angeles, CA 4 followers
B2C + B2B value and result driven Marketing Agency. Grown by word of mouth, only taking on limited number of clients.
About us
180 Marketing Specialist, your strategic partner in achieving business growth. At 180, we believe marketing is a science, utilizing data and insights to drive results. We are skilled marketers trained to leverage innovative digital strategies to reach your market and grow your brand. With vast experience in various industries, we provide bespoke marketing solutions tailored to your unique needs. Trust 180 Marketing Specialist to turn your goals into achievements. Let's take your business full circle with a 180 twist from the wrong direction to the correct direction.
- Website
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180marketingspecialist.com
External link for 180 Marketing Specialist
- Industry
- Marketing Services
- Company size
- 2-10 employees
- Headquarters
- Los Angeles, CA
- Type
- Privately Held
- Specialties
- marketing, Paid Media, SEO, Branding, Content Creation, Social Media, Email Marketing, Content Production, SEO Copywriting, and Website Design
Locations
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Primary
Get directions
Los Angeles, CA, US
Updates
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We are now in a digital age where search engines are getting smarter, and the way they rank content is evolving. The overemphasis on backlinks is slowly fading away and being replaced by brand mentions. Brand mentions are simply the mentions of your brand on the internet, whether they are linked or not. They are a form of recognition and can be seen as an endorsement of your brand. Google algorithms are now recognizing these mentions and considering them when ranking websites. Brand mentions are more challenging to manipulate than backlinks. This means that they are a more reliable indicator of your brand's popularity and trustworthiness. They also align more accurately with Google's goal of providing users with the most relevant and high-quality content. In addition, brand mentions are a more holistic approach to SEO. They not only improve your search engine rankings but also increase your brand visibility and reputation. They are a form of word-of-mouth marketing, which is one of the most effective forms of marketing. So, start focusing on brand mentions. They are not just the future of backlinks; they are the future of SEO. #seo #seonews #marketing #digitalmarketing #marketingagency
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#GoogleUpdate: Google Merchant Center is set to remove four rules-based attribution models from conversion tracking in 2024. The models being phased out include First-click, Linear, Time decay, and Position-based. Starting in April 2024, any conversion sources still utilizing these models will automatically switch to a data-driven attribution model. Stay tuned for more updates. #Google #DigitalMarketing #Ecommerce #Analytics #AttributionModels #GoogleMerchantCenter #smallbusiness #ppc
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