212 Communications

We all used to be in the same city. Now we're dotted across the country. But we still vibe, Like inadvertently all showing up in spicy colors, Ready for Day 1 of last month's #PRClub. I am so energized to walk people through how to do something that's been natural to me for 15 years - pitching media to secure news placements. - Startups are sending their marketing person, - Solopreneurs are investing in themselves, - Agencies are sending their junior staff to get up to speed, - Corporations are hiring us for custom PR Club sessions. We are filling June & Sept cohorts now: https://prclub.ck.page/ (spots are limited so we can maintain somewhat a small group setting) I would love to host you! Sign up at the link above, or DM if you'd like to learn more.

What price tag would you put on learning to: Get on reporters' radars Field a media inquiry Write an op-ed Pitch an op-ed Call a newsroom Feel confident in becoming award-winning Create your speaker kit Know how to pitch speaking opportunities Begin to engage with reporters Write a press release Pitch a press release Make it easy for reporters to cover you. If it's more than four 1-hr sessions and $1k, PR Club may be for you. DM for more details about our June cohort. 🎙📰 🎥

Are you and your clients engaging in thought leadership….or just content marketing?? Mads is joined by guest and crisis communications expert Jon Goldberg to talk about this over-used phrase, and how we might shift into more “thoughtful leadership.” 20-minute Not Your Parents' PR podcast episode: https://lnkd.in/g62uGqTG

While often overlooked or avoided, a little #humor can go a long way to build strong, lasting #connections with your audience. Marla Rose Clendenin breaks down why: https://lnkd.in/efr8uGaM #podcast #pr #campaigns

Struggling newsrooms + generative AI = magic, right? Not exactly. Mads chats with Christina Veiga, sr. media relations director for the The News Literacy Project about all things AI in #journalism including: #AI fails and wins, how to identify credible information, disclosures, the proliferation of #deepfakes moving into election season, and more. Listen here (13 min): https://lnkd.in/gchVeN8h #aiinnewsrooms #pr #publicrelations #media #mediarelations

Journalists who have been laid off and want to explore the PR industry - We want to offer you a few opportunities: 1️⃣ We host a monthly #PRClub and would be honored to offer you a seat in an upcoming session. March is filling up and slots are available for April. Can share the curriculum and more details. 2️⃣ We host the, “Not Your Parents’ PR” podcast, and considering a series with journalists on the state of the media. We’d love to hear it from your perspective. 3️⃣ The writers we work with at 212 Communications are current or former reporters. We respect and honor your expertise, and could possibly send a project or two your way as you get on your feet. DM about any of these, or just to say hello and connect. We see you and hear you! Forbes TechCrunch New York Daily News Los Angeles Times Condé Nast Sports Illustrated Gannett | USA TODAY NETWORK Miami Herald #media #journalism #reporters #layoffs #techcrunch

Journalists who have been laid off and want to explore the PR industry - We want to offer you a few opportunities: 1️⃣ We host a monthly #PRClub and would be honored to offer you a seat in an upcoming session. March is filling up and slots are available for April. Can share the curriculum and more details. 2️⃣ We host the, “Not Your Parents’ PR” podcast, and considering a series with journalists on the state of the media. We’d love to hear it from your perspective. 3️⃣ The writers we work with at 212 Communications are current or former reporters. We respect and honor your expertise, and could possibly send a project or two your way as you get on your feet. DM about any of these, or just to say hello and connect. We see you and hear you! Forbes TechCrunch New York Daily News Los Angeles Times Condé Nast Sports Illustrated Gannett | USA TODAY NETWORK Miami Herald #media #journalism #reporters #layoffs #techcrunch

Out - business marketing. In - people behind the business marketing.

Mindbloom is #hiring a Paid Social Marketer to help us grow the #1 psychedelic therapy brand and transform lives. We are looking for a performance marketer with experience managing paid social campaigns in a high-growth, DTC environment, to team up with our Performance Marketing Lead Lindsay King to: - Develop performance and channel strategy by running continuous hypothesis-driven growth experiments - Manage and scale Mindbloom’s paid social channels - Collaborate with agency partners and internal teams to produce best-in-class paid social assets If this sounds like you, please apply at the link below and if you know someone who would excel in this role, please share this post!

Heya LinkedIn community, I hope you all had a lovely Thanksgiving holiday! Posting here to share that we're looking for a DC-area reporter to replace the exceptional Michaela Althouse as she takes on another position closer to home in Philly. If you or someone you know might be interested, check out this job post, and feel free to share around or tag someone in the comments. And thanks! https://lnkd.in/ekViWWXX