2323 Social

Just going to put this right here....

YES! It's all about ~balance~ babyyyyy. Do you have any practices in place that help ensure you have a healthy relationship with social media?!

Favorite show you’re currently watching: * Currently in search of a new show…any recs?! Otherwise, I’ll be continuing to binge watch Millionaire Matchmaker like the nostalgia junkie I am. Go-to karaoke song: * One hand in my pocket by Alanis Morissette Something you nerd out over: * Excel.....I developed some sweeeeet Excel skills at my media planning job in NYC. I used to be able to do some cool things with super complex data to tell compelling stories. Now, I just use it to put my brain at ease by organizing things in tables and charts.

Favorite show you’re currently watching: I’m finally coming around to the Yellowstone hype and currently watching 1883. I’m pleasantly surprised with how much I’m liking it! Go-to karaoke song: You probably won’t ever find me with a mic in my hand but you absolutely will find me in the crowd singing along and being your biggest cheerleader!! Something you nerd out over: Dogs. I LOVE dogs. There isn’t a day that goes by where I don’t lose my shit over seeing an adorable canine.

Exactly why we’re on a mission to humanize brands on social 💫

We hear from SO many people that they are completely overwhelmed with the changing social media landscape and honestly, we get it. But we live and breathe social media and would love to share some of our thoughts and learnings with you to make things a little less daunting. Drop your burning social media questions below, or head to our website to fill out a short form, https://lnkd.in/e5ywaAYK, and we'll start to answer your questions here.

For everyone wondering if we're "two-three-two-three Social" or "twenty-three-twenty-three Social," this one's for you!

Favorite show you’re currently watching: MH: Currently in search of a new show…any recs?! Otherwise, I’ll be continuing to binge watch Millionaire Matchmaker like the nostalgia junkie I am. Go-to karaoke song: MH: One hand in my pocket by Alanis Morissette Something you nerd out over: MH: #Excel ! I developed some sweeeeet Excel skills at my media planning job in NYC. I used to be able to manipulate super complex data to tell compelling stories. Now, I just use it to put my brain at ease by organizing things in tables and charts.

Q&A WITH EMMA Why social media? * I actually love that it’s always changing and that there are always new things to learn and try! Sun/Moon/Rising: * Gemini/Virgo/Virgo babyyyyy Describe your perfect day: * I actually regularly plan “perfect days” and I think even just having that mindset makes days feel a little more magical. My “perfect day” changes based on the season that I’m personally in, but here are some of the elements that are usually involved: my best people & critters, abundant sunshine & outdoor time, the freshest & tastiest foods, exploring & learning, and sloooooowing down. Favorite spot in town for food: * I’m really loving Regards lately! But I also tend to spend more time exploring restaurants outside of Portland. Always looking for suggestions so feel free to shoot me a note with your top recos! Best dish you’ve had in town and where: * Can I say the masterful banana split I recently had at Crown Jewel?! Not technically Portland but… Something you want to learn: * As someone with dreams to travel the world, I’d love to be better at speaking different languages! Learning the basics is really important to me before visiting somewhere new.

Have you ever had a question, or wondered something, and turned to social media for the answer? 🧐 Maybe you're looking for recipe inspo or a cold remedy? Well, according to Brandwatch, you're not alone. "An impressive 76% of consumers use social media to search for or discover new products and brands." Specifically, we’re seeing that about 50% of millennials have used TikTok as a search engine and 64% of Gen Z has. These numbers are growing rapidly 📈and TikTok is trying to reinforce this behavior. TikTok is now encouraging users to add a new Search shortcut to their phone home screen so they don't have to open up the TikTok app and navigate to the search page. Making it thaaatttt much faster for people to turn to TikTok for information instead of Google. Back in 2022, a Google exec acknowledged TikTok’s threat to Google’s core search business, but it looks like now TikTok is going after more than just search. 👀 Discovery is already a big deal on TikTok, with many young users, in particular, now regularly looking for answers in the app but this new shortcut could help create shopping behaviors that could also help TikTok to become more of a shopping destination 🛍, by highlighting relevant product matches in the app. There has been a lot of chatter of the last year of social media becoming more of a shopping destination, and while this might not have made a huge splash yet, this update from TikTok only reinforces this hypothesis. TikTok is on a mission to extend its value beyond entertainment and embed itself as a more crucial utility for its billion-plus users, and we’re already seeing signs of that… For example, in China, users can search for local businesses, restaurants, entertainment, etc. via TikTok, and can even order food for delivery directly from the app. We don’t know when these new features will roll out into the US market but it’s certainly something we will keep an eye on as we know it will change consumer behavior, and therefore eventually should affect your TikTok strategy. 🍿 What do you think? Do you use TikTok for search? Have you bought something from the TikTok shop? #tiktok #Google #socialmediamarketing *Image & TikTok stats from Social Media Today, LLC article.