5x5

🎰 𝐓𝐡𝐞 𝐬𝐭𝐚𝐤𝐞𝐬 𝐚𝐫𝐞 𝐡𝐢𝐠𝐡, 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐞𝐧𝐞𝐫𝐠𝐲 𝐢𝐬 𝐞𝐥𝐞𝐜𝐭𝐫𝐢𝐜 𝐚𝐭 #𝐌𝐨𝐧𝐞𝐲𝟐𝟎𝟐𝟎 𝐢𝐧 𝐕𝐄𝐆𝐀𝐒! 🌟 Make sure to catch 5x5’s own Cowboy Steven Perks 🤠 and Rockstar Rory Weinell 🤩 as they mingle and explore how we can help power your growth! Will you be at #Money20/20? Let us know! We'd love to connect and ride this wave of innovation together—Vegas style! 🎲♠️♥️ Don’t miss your chance to make magic happen in the heart of fintech! Schedule a time to meet us here: https://lnkd.in/gqANFRDF #Money2020USA #Fintech #5x5 #Networking #Innovation #VegasVibes

Curation - a publisher’s friend or foe? While #curation was a burning topic during Base.Camp Denver last week, there’s also been skepticism among publishers as to whether curation platforms are working in their best interests. Top three perceptions? 1. Curation platforms “rounding up inventory to sell cheaply at scale, leaving publishers with scraps” 2. As third-party data gets harder to find, the only "good" data = small pockets of first-party data 3. A finite view into first-party interactions. Multiple publishers tell us they wish they had an open source publisher-first co-op Unlike walled gardens, at 5x5 we believe in #transparency for our #publishers and partners - who can then extend that same level of transparency when curating audiences, whether for net new acquisition, enrichment, or expansion. ✔️ We’re seeing more and more evidence of publisher-to-publisher curation partnerships and GTM efforts ✔️ Through a #datacoop, publishers gain access to these “small pockets” of first-party data, but at the normalized scale needed to build subscribers, products, & revenue ✔️ An ID graph can support curation via O&O and programmatic To find out more, head to the comments. #basecampdenver #audiencedevelopment #data #dataenrichment #identitygraph Brian Perks, Nick Weldon, Guy Jones, Dave Zahner, Tim Bradbury

In this final episode with Brian Perks, Corey Frank, and Chris Beall, they explore the human side of data-driven sales. Discovering how advanced AI can enhance—but not replace—genuine human connections in sales. Brian shares the power of sincerity, Chris unpacks the psychology of risk, and together with Corey, they discuss the evolution of sales into trust-building ventures. Learn about the role of emotional intelligence in interpreting data and the art of restraint in using information. This episode is a must-listen for sales leaders navigating the interplay of technology, data, and human psychology. Listen to the final part here: https://lnkd.in/euA-7HGu

Amid the buzz around the demise of the cookie, is it time to talk about the demise (or not) of #ipaddress? This week, in the Beeler.Tech community, publishers have been doing exactly that. Specifically, which IP intelligence partners to use and how a business based on an IP address hopes to survive with IP addresses effectively being deprecated. Our take at 5x5? 🔹 Full deprecation is unlikely to happen, as IP addresses are a fundamental aspect of IT and infrastructure security, and preventing DOS attacks. 🔹 Instead, we’ll likely see an EU-style obfuscation that would eliminate an octet of the IP address in the bid stream. 🔹 The result? An increased reliance on #contextualtargeting and identifiers. If you’re interested to learn more about 5x5, our Universal Person Graph, and associated offline & digital linkages such as IP, check the comments for a link to chat with us! #IPaddresses #IDgraph #UniversalPerson #UPID #Product #IdentityGraph

🌄𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚𝐭 #𝐁𝐚𝐬𝐞𝐂𝐚𝐦𝐩𝐃𝐞𝐧𝐯𝐞𝐫 𝐭𝐡𝐢𝐬 𝐰𝐞𝐞𝐤? Hear from one of our happy customers on why publishers need an #IDgraph. 📅𝐓𝐨𝐝𝐚𝐲, 𝐎𝐜𝐭 𝟖, 𝐚𝐭 𝟏𝟏 𝐀𝐌, Ryan Whittington, SVP of American City Business Journals, will share how partners like 5x5 can help publishers with data enrichment and audience matching in his session: 📈 𝘋𝘳𝘪𝘷𝘪𝘯𝘨 𝘙𝘦𝘷𝘦𝘯𝘶𝘦 𝘸𝘪𝘵𝘩 𝘢𝘯 𝘐𝘋 𝘎𝘳𝘢𝘱𝘩: 𝘈 𝘊𝘢𝘴𝘦 𝘚𝘵𝘶𝘥𝘺 & 𝘎𝘳𝘰𝘶𝘱 𝘋𝘪𝘴𝘤𝘶𝘴𝘴𝘪𝘰𝘯 Want to learn more about how 5x5 can help you build an #IDgraph? Let's connect at the event 👉 https://lnkd.in/gXHSzMP4 #BaseCamp #Denver #Publishers #IDResolution #Data #AudienceGrowth

🚀 𝐃𝐚𝐭𝐚 𝐢𝐬 𝐭𝐡𝐞 𝐧𝐞𝐰 𝐟𝐮𝐞𝐥, 𝐚𝐧𝐝 𝐰𝐞’𝐫𝐞 𝐡𝐞𝐥𝐩𝐢𝐧𝐠 #𝐩𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐫𝐬 𝐡𝐢𝐭 𝐭𝐡𝐞 𝐠𝐚𝐬! At 5x5, we know a data-first strategy is more than important—it’s a GAME-CHANGER for anyone looking to thrive in today’s competitive landscape. That’s why we’re excited to be at Beeler.Tech, #BaseCampDenver, Oct 7-9, supporting our client, American City Business Journals, as they share their case study, 𝘎𝘳𝘰𝘸𝘪𝘯𝘨 𝘈𝘶𝘥𝘪𝘦𝘯𝘤𝘦 𝘢𝘯𝘥 𝘋𝘳𝘪𝘷𝘪𝘯𝘨 𝘙𝘦𝘷𝘦𝘯𝘶𝘦 𝘸𝘪𝘵𝘩 𝘢𝘯 𝘐𝘥𝘦𝘯𝘵𝘪𝘵𝘺 𝘎𝘳𝘢𝘱𝘩. Curious how data can transform your business? Let’s talk! 👋 #BaseCampDenver #5x5 #PublisherAlliance #AudienceGrowth #Monetization #DataDriven #Media

Brian Perks returns for the second of three episodes with Corey Frank and Chris Beall on the Marketing Dominance Guys podcast. The trio continues to delve into the shifting landscape of data, innovation, and sales in the modern economy. Here are some highlights from his return: Data as Infrastructure: How utility-like standardization is reshaping industries. AI and Decision-Making: Enhancing business decisions with AI. Avoiding Reasoning Errors: Insights on clear thinking in high-stakes scenarios. Alongside these, expect more tales of 737 pilots and Wile E. Coyote moments! Don't miss the latest episode, “Wile E. Coyote, Data Utilities and Empty Beer Bottles,” and keep the discussion going! https://lnkd.in/eDu7ejub

Brian Perks, a founder and Chief Innovation Officer at 5x5, joined Corey Frank and Chris Beall on an episode of Marketing Dominance Guys for, “The Evolution of Business Data Transformed From Brokers to Utilities.” They discuss the shifting data landscape in sales and marketing and unveil how 5x5's unique approach is turning the traditional data model on its head. Want to understand how data standardization, accuracy, and accessibility are reshaping the industry? Or learn about the concept of data as a living entity? This episode is a treasure trove for sales leaders, marketers, and entrepreneurs aiming for growth in our data-driven world. Listen here: https://lnkd.in/e-SgDdhZ

Wednesday's Hot take: Every publisher and media company is trying to become a data company, but your data isn't good enough to get you there. 🚀 Yes. Controversial? I hope not. This strategic shift is underscored by compelling evidence from Omeda's State of Audience Report 2024. 1. 64% of media professionals cited newsletter sign-ups as their top source of valuable first-party data, demonstrating the crucial role of data collection in understanding audience needs. 2. 60% reported significant challenges in converting unknown visitors to known audience members, highlighting the importance of robust data strategies to enhance engagement and conversion. 3. 85% of media companies feel they lack the appropriate technology to manage their audience effectively, indicating a gap in data utilization and management that can be pivotal in driving business success. Embracing a data-first approach is not just a strategic advantage—it's a necessity for survival and growth in a competitive digital landscape. 5x5 is will be supporting our client American City Business Journals sharing a case study Growing Audience and Driving Revenue with an Identity Graph Beeler.Tech's Base.Camp Denver Event Oct 7-9.  #Tuesdayhottake #Audiencedevelopment #identitygraph

5x5 is committed to fairness in the ecosystem and supports equal access to data!