8THIRTYFOUR

It's been a few weeks since Association of the United States Army - AUSA, so we're sharing this blog on the importance of pre, during and post-show marketing. Just in case you needed a reminder. https://bit.ly/4cTPt1K

It's been a bit since we've shared a website case study - so here is one. Check out JetCo Federal's site.

At 8THIRTYFOUR, we believe that true success extends beyond our office walls. It's about lifting up our community and supporting organizations that drive positive change. That's why we're proud to stand behind Women in Defense Michigan Chapter and their upcoming Defense After Dark Gala. WID-MI's mission to advance women in all dimensions of national security resonates deeply with our core values. WID-MI is shaping a more diverse and innovative future for our state and nation by fostering leadership, enhancing skills, and creating opportunities in the defense sector. Community involvement isn't just a box we check—it's integral to who we are. Supporting WID-MI allows us to contribute to the growth of Michigan's defense industry, promote diversity in STEM fields, and help create pathways for the next generation of leaders. We're excited to attend the Defense After Dark Gala and witness firsthand the connections, innovations, and opportunities that arise when we come together as a community. Join us for a really fun night. #womenindefense

We're throwing it back to this gem from 2014. We think it might be time for an update. What do you think?

Happy 13th Anniversary to these two. Nine dogs, a cabin, a pontoon, a broken-down motorhome, and 834 building later, they're doing life on their terms. We're thankful (and so is the entire dog population) for everything you both do. *Scroll for a surprise

Thanks to Content Marketing Institute for chatting with us about paid content, digital is our favorite. "While consumers have become more ad savvy, well-crafted paid social campaigns can still yield significant results. Successful strategies often involve targeted remarketing or leveraging influential voices within specific niches. In B2B, a more targeted strategy is often beneficial. Utilizing LinkedIn to reach specific job titles within target companies can be highly effective. Retargeting these professionals on Meta platforms can further reinforce brand messaging, as business decision-makers are also active consumers on these networks. While still valuable, B2C paid social on platforms like Meta requires a more nuanced approach. Unsolicited ads may be less effective, necessitating strategic planning and execution." — Kim Bode, owner, 8thirtyfour

Intrinsic motivation or snack motivation? Take your pick of which one the 8THIRTYFOUR office thrives on.

We are deep in event season, which is both fun and crazy for 8THIRTYFOUR (and everyone). As you head into the Association of the United States Army - AUSA conference, here is a reminder about the importance of showing up—and why it's one of the most important things you can do for yourself and your business. #leadership

Two events. Two different states. Two very successful outcomes. Congrats to LifeCircles PACE on the opening of the expanded Holland Day Center. Congrats to Women Impacting Public Policy (WIPP), American Express Business and U.S. Small Business Administration on another successful ChallengeHER event. Phew, we're tired. #eventplanning #publicrelations

Positioning yourself or your company as a thought leader is part of public relations (and making yourself available on a Saturday morning for an interview). Our client, NTG Supply Chain Solutions, chatted with LiveNOW with Fox News Media about the long-term effects of the dock workers' strike. #publicrelations